Digital Marketing Manager – Healthcare & Medical Sector

Job Title: Digital Marketing Manager – Healthcare & Medical Sector Location: Onsite (SR Nagar, HYD) Department: Marketing Employment Type: Full-Time Timings: 6:00pm - 3:00am (US Shift) About the Role We are seeking a highly skilled and strategic Digital Marketing Manager with strong experience in the medical and healthcare sector. The ideal candidate will possess hands-on expertise in medical digital marketing, including Med-Tech, Med-Spas, Medical Billing (RCM), Laboratories, Diagnostic Centers, and Healthcare Practitioner lead generation. This role requires a performance-driven professional who can build, execute, and optimize a comprehensive digital marketing strategy that drives brand visibility, qualified lead generation, and measurable business growth across multiple digital channels. Key Responsibilities • Develop and lead the overall digital marketing strategy for healthcare and medical-specific services and products. • Plan, execute, and optimize digital marketing campaigns including SEO, SEM, Meta Ads, LinkedIn Ads, Email Marketing, and Content Marketing. • Design and manage specialized campaigns for: • Med-Tech productsMed SpasMedical Billing & Revenue Cycle Management (RCM)Labs & Diagnostic CentersMedical Practitioners & Clinics • Lead performance marketing initiatives focused on high-quality healthcare lead generation. • Build and optimize healthcare-specific landing pages and conversion funnels. • Oversee website strategy, content marketing, and healthcare-focused messaging. • Manage brand positioning, identity, and communication strategies for medical clients. • Collaborate closely with sales teams to improve lead-to-client conversion rates. • Monitor, analyze, and report campaign performance using GA4, CRM systems, and marketing dashboards. • Develop and manage marketing budgets, ensuring optimal allocation of ad spend for maximum ROI. • Ensure all marketing activities comply with healthcare advertising regulations and industry guidelines. • Stay updated with evolving healthcare marketing trends, compliance standards, and digital best practices.Requirements & Qualifications • 5+ years of experience in digital marketing. • Minimum 2–3 years of specialized experience in medical/healthcare marketing. • Strong background in: • Med-Tech marketingMed-Spa campaignsMedical Billing & RCM marketingLaboratory & diagnostic marketingHealthcare practitioner lead generation • Proven expertise in managing digital marketing campaigns including: SEO & SEMMeta Ads (Facebook/Instagram)Google AdsLinkedIn AdsEmail MarketingContent Marketing • Demonstrated track record of building and scaling successful healthcare lead generation funnels. • Proficiency in GA4, CRM systems, and marketing automation tools. • Strong understanding of healthcare compliance and advertising regulations. • Excellent communication skills (verbal and written). • Client-facing experience with the ability to present strategies, reports, and performance insights professionally. • Strong leadership, analytical, and strategic planning skills. What We’re Looking For • A data-driven marketer with a growth mindset. • A strategic thinker who understands both branding and performance marketing. • A confident communicator who can manage client relationships and internal teams effectively. • Someone passionate about healthcare innovation and measurable marketing results. Job Type: Full-time Pay: ₹800,000.00 - ₹1,310,741.71 per year Work Location: In person