Events & Marketing Coordinator

Job Title: Events & Marketing Coordinator About Aashni + Co Aashni + Co is a premier destination for luxury Indian designer wear, renowned for its curated collections of couture, bridal, and contemporary fashion from top designers. With flagship stores in London and Mumbai and a strong online presence, we offer an unmatched luxury shopping experience. Key Responsibilities 1. Event Planning & Execution ● Develop and manage the annual event calendar featuring in-store activations, collection launches, styling sessions and brand collaborations. ● Conceptualize events such as designer pop-up showcases, outstation events, styling workshops and influencer previews ● Partner with designers, PR agencies, stylists and media to amplify event visibility ● Oversee all event logistics—budgeting, vendor coordination, merchandising (tagging/floor set up, logistics), guest lists, décor, setup and brand guidelines ● Develop training decks and train the frontline sales team on the designer collection/s being showcased ● Track event ROI through sales uplift, customer attendance, and media/social coverage 2. Marketing & Communications ● Support the development and rollout of integrated marketing campaigns for the collections being showcased at the events ● Plan and execute local marketing initiatives, digital activations and influencer/guestlister tie-ups ● Coordinate with the PR agency, social media and digital marketing teams to ensure timely promotion of in-store activities ● Create visually appealing marketing collateral and in-store branding materials aligned with fashion aesthetics ● Monitor competitor activity and market trends to recommend new promotional ideas 3. Merchandising & Visual Merchandising ● Plan for the event floor layouts, mannequin styling and product displays to maximize visibility and storytelling ● Ensure each designer’s identity, color palette and presentation guidelines are executed accurately ● Work with the buying and retail teams to align merchandising strategies with inventory and sales trends ● In store aesthetic and decor for each event Aashni+Co 4. Brand Partner / Vendor Management ● Liaise with fashion brands and designers for event participation, co-branded campaigns and merchandising updates ● Maintain ongoing communication with brand teams regarding stock updates, launch schedules, social media promos and visual directives ● Sourcing and managing vendors based on requirements 5. Reporting & Analysis ● Manage event and marketing budgets efficiently; track spends and outcomes. ● Competitor monitoring and analysis ● Prepare monthly reports covering event metrics, campaign performance, and merchandising insights ● Analyze sales data and customer feedback to refine event and merchandising strategies Location: Andheri | Kala Ghoda – Mumbai Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹45,000.00 per month Benefits: • Health insurance • Provident Fund Work Location: In person