Copywriter- Social Media & Creative Storytelling

About Us We at Aatm Nirbhar are a women-initiative-first company challenging the idea of what “traditional” work looks like everyday. We focus on unlocking non-traditional career pathways and enabling real mobility for women especially in spaces where they have historically been underrepresented. Our work is rooted in research, lived realities, and cultural insight not tokenism. We don’t just create opportunities, we build systems and narratives that shift perception. Role Overview We’re looking for a Social Media–First Copywriter who thinks in hooks, writes in scroll-stopping formats, and understands how stories unfold across platforms. This role goes beyond captions from sharp brand copy to creative-first storytelling scripts, you’ll shape the voice of brands in a way that feels culturally relevant, insight-driven, and platform-native. What You’ll Do Creative Copywriting • Write compelling captions, static post copy, reels copy, and carousels • Understand LinkedIn as a platform and the tonality required there • Develop brand tone of voice and messaging frameworks • Craft campaign copy that aligns with brand objectives (awareness, consideration, conversion) • Translate insights into sharp, memorable lines • Storytelling & Scriptwriting • Write creative-first scripts for short-form videos (Reels, Shorts, Meta ads) • Develop narrative arcs rooted in consumer insights • Conceptualize hooks that drive retention in the first 3 seconds • Collaborate with designers, strategists, and video editors to bring scripts to life Strategic Thinking • Interpret briefs and turn them into insight-led communication ideas • Stay on top of trends, pop culture, and platform behaviour • Understand performance content vs brand content dynamics • Contribute to creative brainstorms and IP building Who You Are • 1–4 years of experience in copywriting (agency or brand side preferred) • Strong understanding of Instagram, YouTube Shorts, and Meta ecosystems • Can write both punchy performance copy and emotionally layered storytelling • Obsessed with hooks, relatability, and cultural relevance • Detail-oriented but big-picture thinker Bonus If You Have • Experience writing for lifestyle, beauty etc • Driving Impact through storytelling • Understanding of SEO-driven YouTube titles & descriptions • Experience working on influencer-led campaigns • A portfolio with short-form video scripts • Why Join Us • Get to work on building a personal brand alongside • Real Impact, not performance first narrative: We proudly stand for a cause. • Exposure across Verticals: We operate like builders, not employees. You’ll gain exposure across strategy, research, storytelling, community building, and brand creation, not just one vertical. • Your work won’t sit in a document, it will shift perception and open doors.