Performance Marketing Specialist

Performance Marketing Specialist Company Location: Mansarovar, Rajat Path, Jaipur Job Type: Full-Time (On-Site) Shift: Morning / Day Shift Salary Range: ₹15,000 – ₹35,000 per month (As per experience and skills) Experience: 2+ years About the Role We are looking for a results-driven Performance Marketing Specialist with 2+ years of hands-on experience in managing paid advertising campaigns. The ideal candidate should be analytical, ROI-focused, and capable of scaling campaigns across multiple digital platforms. Key Responsibilities • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other relevant platforms • Manage Search, Display, Shopping, Performance Max, and Remarketing campaigns • Set up and manage conversion tracking using Google Tag Manager and Google Analytics • Optimize campaigns to improve ROAS, CTR, CPA, and overall performance • Conduct keyword research and competitor analysis • Create campaign structures from scratch and scale them strategically • Manage budgets effectively to maximize ROI • Generate weekly and monthly performance reports • Work closely with the creative and content team for ad copies and creatives • Handle Merchant Center and Catalog Ads (preferred) Required Skills • Strong knowledge of Google Ads and Meta Ads • Experience with Google Analytics and Google Tag Manager • Understanding of conversion tracking and performance metrics • Data-driven mindset with strong analytical skills • Ability to manage multiple accounts and budgets • Good communication and reporting skills Experience Required • Minimum 2+ years of proven experience in Performance Marketing • Experience in handling live ad budgets and generating measurable results Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹35,000.00 per month Application Question(s): • What's your current CTC ? Work Location: In person