Brand Engagement Specialist

Key Responsibilities • Develop and implement comprehensive public relations strategies aligned with company objectives. • Build and maintain strong relationships with journalists, media outlets, influencers, and industry partners. • Draft and distribute press releases, media pitches, statements, and communication materials. • Manage media inquiries and coordinate interviews, press briefings, and press conferences. • Monitor media coverage and prepare PR performance reports and insights. • Collaborate with internal teams including marketing, leadership, and product teams to align messaging. • Handle crisis communication and reputation management when required. • Plan and execute media events, product launches, and public announcements. • Identify opportunities for thought leadership, brand storytelling, and media features. • Track industry trends and competitor media coverage. Required Qualifications • Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field. • 5–8 years of experience in PR, corporate communications, or media relations. • Proven experience managing media relationships and securing press coverage. • Excellent writing, editing, and storytelling skills. • Strong communication and interpersonal skills. • Ability to manage multiple projects in a fast-paced environment. Preferred Qualifications • Experience in agency or corporate PR environment. • Existing network of media contacts. • Familiarity with PR tools, media monitoring platforms, and analytics tools. Experience with digital PR and social media communication strategies.