Performance Marketer – D2C Skincare

About Us Our Skincare brand is a premium, science-backed, superfood-infused D2C skincare brand targeting urban Gen Z & Millennial consumers in India. We are in early growth stage and looking for a performance-driven marketer who can scale profitably; not just run ads. ⸻ What We’re Looking For We need someone who: • Has worked with D2C skincare / beauty brands • Has managed and scaled Meta Ads & Google Ads profitably • Understands CAC, ROAS, LTV, contribution margins • Knows full-funnel strategy (Cold → Retargeting → Scaling) • Can build structured creative testing frameworks • Thinks in numbers, not vanity metrics This is a revenue ownership role. Scope of Work 1. Meta & Google Ads Management • Full-funnel campaign structure • Daily optimization • Scaling winning campaigns • Budget allocation strategy 2. Creative Testing • Weekly testing roadmap • Hook/angle testing • Kill criteria setup • Scaling winners systematically 3. Funnel Optimization • Retargeting improvements • Landing page feedback • AOV optimization • RTO reduction strategy (India experience preferred) 4. Reporting • Weekly structured performance report • Clear insights + next action plan • Track blended ROAS, CAC, CTR, CPM, CVR Requirements • Proven D2C performance marketing experience • Must share 2–3 skincare/beauty case studies • Must share: • Monthly ad spend handled • Best ROAS achieved • Scaling example Benefits: Fully Remote Role. Attractive incentives on Sales achieved. Growth Prospects. Job Type: Full-time Pay: ₹12,013.38 - ₹30,000.00 per month Work Location: Remote