Senior Executive - E-commerce Performance Marketing

We're seeking a results-driven Performance Marketing Manager to own and scale marketplace and quick commerce advertising for a leading CPG brand. This is a client-facing role where you'll be the go-to expert for campaign strategy, execution, optimization, and reporting. You'll work directly with the brand team, translating business objectives into high-performing campaigns across Amazon, Flipkart, and quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart. This role is based at the client's office in Mumbai. What You'll Do Campaign Management & Optimization Plan, execute, and optimize performance marketing campaigns across Amazon, Flipkart, Blinkit, Zepto, and Swiggy Instamart Manage day-to-day campaign operations including keyword research, bid management, budget allocation, and A/B testing Monitor campaign performance daily and make data-driven optimization decisions to improve ROAS, conversion rates, and sales Identify and eliminate spend leaks, improve ad visibility, and maximize return on advertising spend Strategy & Planning Develop quarterly and monthly advertising strategies aligned with brand business objectives Analyze market trends, competitor activity, and platform algorithm changes to inform strategy Recommend budget allocation across platforms and campaign types based on performance data Design promotional campaign strategies for new launches, festive seasons, and sales events Client Communication & Reporting Serve as the primary point of contact for campaign-related discussions with the brand team Prepare and present weekly and monthly performance reports with actionable insights Proactively communicate campaign performance, wins, challenges, and recommendations Participate in business reviews and strategic planning discussions Listing Management Support Collaborate with content teams to optimize product listings for better ad performance Ensure advertising strategies are aligned with product page content and availability Provide inputs on listing optimization based on campaign performance data Analytics & Insights Build and maintain campaign performance dashboards and trackers Analyze data across platforms to identify trends, opportunities, and areas for improvement Track key metrics: ROAS, ACoS/ACOS, CTR, conversion rate, share of voice, and sales attribution Use Excel and analytics tools to derive insights and present recommendations Must-Have Experience 3-5 years of hands-on experience managing marketplace and quick commerce advertising Proven expertise in Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) Strong experience with at least one quick commerce platform: Blinkit, Zepto, or Swiggy Instamart Experience managing CPG/FMCG brand campaigns (preferred) or D2C brands with strong marketplace presence Track record of managing significant advertising budgets and delivering measurable ROAS improvements Technical Skills Expert-level proficiency in Amazon Seller Central and Amazon Advertising Console Working knowledge of Flipkart Ads Manager Hands-on experience with Blinkit, Zepto, or Swiggy Instamart advertising platforms Advanced Excel skills: pivot tables, VLOOKUP, data analysis, and dashboard creation Comfortable working with campaign APIs and third-party analytics tools Core Competencies Data-driven decision making: You live in the data and use it to drive every optimization Client management: Professional communication skills and ability to build trust with brand stakeholders Ownership mindset: You take full accountability for campaign performance and results Proactive problem-solving: You anticipate issues and solve them before they become problems Attention to detail: Campaign setups, budget tracking, and reporting accuracy matter to you Agility: Quick commerce and marketplaces change fast; you adapt faster Nice to Have Certification in Amazon Advertising or other marketplace platforms Experience with campaign automation tools or scripts Knowledge of SEO and listing optimization best practices Familiarity with attribution modeling and incrementality testing Experience working in an agency or platform environment serving multiple brands