Shopify Management, SEO, Performance Marketing Experts (India)

We are seeking a highly skilled and experienced SEO Specialist to lead and manage all aspects of our digital marketing initiatives. The ideal candidate will possess a comprehensive understanding of SEO, SMO, SEM, affiliate marketing, Shopify backend management, and digital marketing strategies. This role is best suited for individuals with experience working in startups and a proven track record of driving significant growth. We are not looking for candidates who are only interested in maintaining existing business operations; we want someone passionate about company and brand upliftment. Key Responsibilities Digital Marketing Management: - Oversee and manage all aspects of the Digital Marketing Department including SEO, SMO, SEM, affiliate marketing, graphic design, and website design & development. - Create, plan, and implement comprehensive digital marketing strategies. - Conduct daily research on project updates and competitors. Content Management: - Hire and manage outsourced content writers for blog posts, Web 2.0, article submissions, guest postings, and website content. - Discuss and develop unique content structures and usability with the content team. - Review content quality and assign tasks to the digital marketing team for submission. SEO and Analytics: - Track, measure, and report on SEO and Google Analytics metrics. - Review analytics reports and provide recommendations for improving website performance. - Conduct on-page and off-page SEO optimization, including technical SEO, keyword analysis, and site audits. - Create reports on the effectiveness of digital marketing campaigns, including click-through rates and conversions. Affiliate Marketing: - Create MIS for affiliate and merchant websites using MS Excel and MS Word. - Search for affiliate websites and merchant websites to generate revenue and advertise products. - Track transactions between affiliates and merchants, and find website administrators' domain info for outreach. Social Media Management: - Monitor and manage social media platforms for our app, including creating a social media calendar for reels, posts, and stories. - Research and guide the team on social media platforms, algorithms, and the latest digital marketing trends. Client and Team Management: - Maintain strong client relationships and serve as the main point of contact for PPC-related inquiries. - Lead a team of PPC specialists, providing guidance and mentorship. - Conduct training sessions to enhance team members' PPC knowledge and skills. - Develop and manage PPC strategies, including campaign strategy, keyword research, ad creation, bid management, and A/B testing. Shopify Backend Management: - Oversee and manage Shopify backend operations, including product listings, inventory management, and order processing. - Ensure SEO best practices are applied to product pages, collections, and site structure. - Optimize Shopify store performance through technical enhancements and app integrations. - Monitor and analyze Shopify analytics to improve e-commerce performance and user experience. - Implement and manage Shopify apps to enhance functionality and sales performance. Technical Skills: - Google Search Console: Create accounts, analyze indexing data, crawl errors, backlinks, search queries, and add XML sitemaps. - Google Analytics: Generate and analyze traffic reports, manage the effectiveness of keywords, and create web analytics reports. - On-Page Optimization: Meta tags, title, description, heading optimization, and XML sitemap creation. - Off-Page Optimization: Guest posting, forum creation, article submission, press releases, social bookmarking, classified ads, business listings, and more. Other Responsibilities: - Provide customer service and support to clients via email or phone. - Assist with monthly paid search campaign management and reporting. - Develop and monitor digital dashboards to watch for trends. - Learn about new technologies related to digital marketing. Required Experience and Skills - Proven experience in managing digital marketing strategies and teams. - Strong project management abilities and independent thinking. - Proficiency with Google Analytics, Google Search Console, Ahrefs, SEMrush, and other SEO tools. - Experience with content creation, on-page and off-page optimization, and technical SEO. - Excellent understanding of social media platforms and online reputation management. - Hands-on experience with Shopify backend management. - Proven track record of driving significant growth in a startup environment. - Ability to analyze data, create detailed performance reports, and make data-driven decisions. Education and Qualifications - Bachelor’s degree in Marketing, Business, or related field. Application Process If you are a results-driven individual with a passion for digital marketing and SEO, we would love to hear from you. Please submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this role. Note: We are seeking candidates who are passionate about growing the business and not just maintaining the status quo. If you thrive in a startup setting and are committed to brand upliftment, you will find this role highly rewarding. - Relevant certifications in SEO, Google Analytics, or digital marketing are a plus. Job Types: Full-time, Freelance Contract length: 12 months Pay: ₹25,000.00 - ₹35,000.00 per month Location Type: - In-person Schedule: - Day shift - Morning shift Experience: - total work: 2 years (Preferred) - Management: 1 year (Preferred) Work Location: In person Expected Start Date: 10/11/2024