Paid Social & ABM Campaign Specialist

📍 Job Overview Job Title: Paid Social & ABM Campaign Specialist Company: Ametek, Inc. Location: Bangalore, Karnataka, India Job Type: Hybrid Category: Growth Marketing Date Posted: March 3, 2026 Experience Level: Mid-Level (2-5 years) Remote Status: On-site/Hybrid 🚀 Role Summary • Drive growth through strategic planning, execution, and optimization of paid social media campaigns across LinkedIn, Meta platforms, and region-specific channels. • Develop and manage Account-Based Marketing (ABM) campaigns targeting priority accounts using approved ABM platforms like 6sense. • Collaborate cross-functionally to align marketing efforts with revenue goals and support pipeline objectives. 📈 Primary Responsibilities • Plan, build, and optimize paid social media campaigns on platforms like LinkedIn Ads and Meta. • Develop ABM campaigns targeting priority accounts using approved ABM platforms (e.g., 6sense). • Coordinate audience targeting, intent signals, and account segmentation to support ABM workflows. • Create compelling ad copy and collaborate with creative teams to develop audience-specific visuals. • Manage campaign budgets, pacing, and channel allocation to support pipeline and engagement goals. • Monitor performance and provide insights on audience behavior, account engagement, and funnel movement. • Use ABM platform capabilities for account insights, journey analytics, and activation strategies. • Collaborate with demand generation, SDR, and field marketing teams to align ABM and paid social efforts with broader revenue goals. • Stay informed on paid social and ABM best practices, targeting capabilities, and platform updates. 🎓 Skills & Qualifications Education: Bachelor's degree in marketing, business, communications, or a related field. Experience: 3+ years of experience in paid social media advertising and/or ABM campaign execution. Required Skills: • Proven experience in paid social media advertising and ABM campaign execution. • Familiarity with ABM methodology and experience working with ABM platforms such as 6sense. • Experience managing paid social campaigns on LinkedIn Ads and other social platforms. • Strong analytical skills for interpreting engagement and account-level data. • Excellent written and verbal communication skills. • Ability to work independently and in collaboration with cross-functional teams. • Highly organized, detail-oriented, and comfortable managing multiple programs at once. Preferred Skills: • Experience with additional ABM platforms or social media advertising tools. • Knowledge of marketing automation tools and CRM systems. 📊 Campaign Portfolio & Results Requirements Portfolio Essentials: • Case studies demonstrating successful paid social media campaigns, highlighting strategy, execution, and results. • Examples of ABM campaigns showcasing account targeting, creative execution, and ROI. • Metrics-focused presentations or reports illustrating campaign performance and impact on pipeline. Campaign Documentation: • Strategy and planning documents for past campaigns, including target audience definitions and channel selection. • Execution and optimization methods, including A/B testing results and performance analysis. • Measurement and results analysis, including funnel metrics and conversion rates. 💵 Compensation & Benefits Salary Range: INR 800,000 - 1,200,000 per annum (Based on industry standards for mid-level marketing roles in Bangalore) Benefits: • Health, dental, and vision insurance. • Retirement savings plan with company match. • Employee stock purchase plan. • Paid time off and holidays. • Employee discounts on Ametek products. • Professional development opportunities. Working Hours: Full-time, hybrid work arrangement (2-3 days on-site per week). Flexible hours to accommodate campaign management and creative flow. 🎯 Team & Company Context 🏢 Company Culture Industry: Ametek operates in the manufacturing sector, focusing on precision motion control and electrical instruments. Marketing plays a crucial role in driving brand awareness, lead generation, and market penetration. Company Size: Ametek is a large, global organization with over 30,000 employees worldwide. The marketing team consists of around 100 professionals, with a dedicated team of 15 supporting the FARO INSIGHT division. Founded: 1936 (Ametek); 2014 (FARO INSIGHT) Team Structure: • Marketing team is organized by function, including demand generation, product marketing, field marketing, and marketing operations. • The FARO INSIGHT marketing team follows a matrix structure, reporting to both the divisional marketing leader and the global marketing organization. • Cross-functional collaboration is encouraged, with regular syncs between marketing, sales, and product teams. Methodology: • Marketing at Ametek follows a customer-centric approach, focusing on understanding target audiences and their needs. • The marketing team employs a test-and-learn methodology, continuously optimizing campaigns and strategies based on performance data. • Ametek uses a mix of in-house and agency resources for creative and campaign execution. 📈 Career & Growth Analysis Marketing Career Level: This role is suitable for a mid-level marketing professional seeking to grow their career in growth marketing, with a focus on paid social media advertising and ABM. Reporting Structure: The Paid Social & ABM Campaign Specialist will report to the Senior Marketing Manager, FARO INSIGHT. Marketing Impact: This role will have a significant impact on driving brand awareness, lead generation, and pipeline growth for the FARO INSIGHT division. Growth Opportunities: • Within 1-2 years, there is potential for this role to grow into a Senior Campaign Manager position, overseeing a team of junior specialists. • Long-term career growth opportunities include roles such as Marketing Manager, Marketing Director, or even divisional marketing leadership positions. 🌐 Work Environment Office Type: Ametek's Bangalore office is a modern, collaborative workspace with dedicated areas for team meetings, brainstorming sessions, and quiet work. Office Location(s): Ametek's Bangalore office is located in the Whitefield area, with easy access to public transportation and amenities. Workspace Context: • The marketing team shares an open-plan workspace, fostering collaboration and idea-sharing. • Ametek provides state-of-the-art technology and marketing tools to support campaign management and execution. • The company encourages a work-life balance, with flexible hours and remote work options. Work Schedule: Hybrid work arrangement (2-3 days on-site per week), with flexible hours to accommodate campaign management and creative flow. 📄 Application & Interview Process Interview Process: • Initial phone or video screen with the Senior Marketing Manager to discuss the role, team, and company culture. • In-depth interview with the marketing team, focusing on campaign portfolio, case studies, and ABM strategies. • Final interview with the marketing leadership team, assessing cultural fit and long-term potential. Portfolio Review Tips: • Highlight successful paid social media campaigns, demonstrating strategy, execution, and results. • Showcase ABM campaign examples, focusing on account targeting, creative execution, and ROI. • Include metrics-focused presentations or reports, illustrating campaign performance and impact on pipeline. Challenge Preparation: • Prepare for a hypothetical campaign challenge, demonstrating your ability to plan, execute, and optimize a paid social media campaign or ABM strategy. • Be ready to discuss your approach to audience targeting, intent signals, and account segmentation. • Practice presenting your ideas clearly and concisely, focusing on data-driven insights and recommendations. 🛠 Tools & Technology Stack Primary Tools: • LinkedIn Ads Manager: Campaign planning, execution, and optimization on LinkedIn. • Facebook Ads Manager: Campaign planning, execution, and optimization on Meta platforms. • 6sense: ABM platform for account targeting, intent signals, and journey analytics. • Marketo: Marketing automation tool for campaign management and lead nurturing. • Salesforce: CRM system for sales alignment and customer data management. Analytics & Attribution: • Google Analytics: Cross-channel tracking and performance measurement. • Tableau: Data visualization and reporting. • Salesforce Einstein: AI-powered analytics and attribution. Campaign Management & Automation: • Hootsuite: Social media management and scheduling. • Sprout Social: Social media management, analytics, and engagement. • HubSpot: Inbound marketing, sales, and customer service platform. 👥 Team Culture & Values Marketing Values: • Customer-centric: Prioritize understanding target audiences and their needs to inform campaign strategies. • Data-driven: Use data and analytics to inform decision-making and optimize campaigns. • Collaborative: Work closely with cross-functional teams to align marketing efforts with business goals. • Innovative: Continuously explore new channels, tactics, and technologies to stay ahead of the curve. Collaboration Style: • Cross-functional: Regular syncs and collaboration with sales, product, and other teams to align marketing efforts. • Campaign review: Regular campaign performance reviews to optimize strategies and share best practices. • Knowledge sharing: Encourage team members to share insights, learnings, and expertise to foster a culture of continuous improvement. ⚡ Challenges & Growth Opportunities Challenges: • Regional targeting: Optimize campaigns for regional audiences, considering language, cultural, and platform nuances. • ABM scalability: Develop strategies to scale ABM campaigns efficiently and effectively as the target account list grows. • Attribution complexity: Navigate the complexities of multi-channel attribution to optimize campaign performance and ROI. Learning & Development Opportunities: • Advanced ABM training: Attend industry conferences or workshops to deepen expertise in ABM strategies and best practices. • Marketing automation certification: Pursue certifications in marketing automation tools like Marketo or HubSpot to enhance skills and knowledge. • Mentorship program: Participate in Ametek's mentorship program to learn from experienced marketing professionals and gain insights into career growth opportunities. 💡 Interview Preparation Strategy Questions: • Marketing strategy: Discuss your approach to planning, executing, and optimizing paid social media campaigns and ABM strategies. • Collaboration: Describe your experience working with cross-functional teams to align marketing efforts with business goals. • Problem-solving: Present a case study or challenge you've faced in a previous role, outlining your approach to solving it and the results achieved. Company & Culture Questions: • Company culture: Research Ametek's company culture and values, and discuss how they align with your personal work ethic and career goals. • Marketing team dynamics: Prepare questions to ask the interview panel about the marketing team's structure, collaboration, and growth opportunities. • Marketing impact: Discuss your understanding of Ametek's business objectives and how your role can contribute to driving growth and market penetration. Portfolio Presentation Strategy: • Campaign case study structure: Organize your portfolio case studies using a consistent structure, highlighting strategy, execution, results, and lessons learned. • Metrics presentation: Focus on data-driven insights and recommendations, using clear and concise visuals to illustrate campaign performance. • Interactive demonstration: Prepare a live demo or presentation of your portfolio, showcasing your ability to think critically and communicate effectively. 📌 Application Steps To apply for this marketing position: • Submit your application through the Ametek careers portal. • Tailor your resume to highlight relevant marketing skills, experiences, and achievements, focusing on paid social media advertising and ABM campaign execution. • Prepare a comprehensive campaign portfolio, including case studies, metrics-focused presentations, and strategy documents for past campaigns. • Research Ametek's company culture, values, and business objectives to demonstrate your understanding and alignment with the organization's mission and goals. • Practice presenting your portfolio and responding to interview questions, focusing on data-driven insights, clear communication, and strategic thinking. • Prepare for the hypothetical campaign challenge, demonstrating your ability to plan, execute, and optimize a paid social media campaign or ABM strategy tailored to Ametek's business objectives.