Digital Marketing Manager

Job description Company Description Welcome to AmpleLogic! We're a trusted provider of GAMP (Good Automated Manufacturing Practice) solutions, specializing in empowering the life sciences industry through our advanced Application Platform as a Service (aPaaS) platform. Since 2010, AmpleLogic has been dedicated to developing industry-standard solutions for over 14+ products, serving 100+ life science companies worldwide. Our flagship product, eQMS, exemplifies our commitment to quality and compliance. Role Description We at Amplelogic are looking for Digital Marketing Manager with 8+ years . The role involves overseeing digital marketing strategies, social media marketing, lead generation, and web analytics to drive market competition and enhance brand visibility. Responsibilities: • Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets. • Should have exposure working for international Market, especially western Market for lead generation. • Led marketing efforts designed to increase awareness and generate leads through a variety of digital channels. • Analysing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact. • Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance. • Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in the space. • Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook). • Strategize, implement, and launch new creative inbound lead generation funnels. • Plan and execute demand generation tactics and activities. • Be a team player to craft marketing content and execute dedicated marketing campaigns. • Analyse and report marketing KPIs to track impact, optimize and improve the overall brand positioning. • Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages • Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc). • Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings. • Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising. • Hands-on knowledge of SEO & Analytics tools - Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc. • Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement. • Preparing monthly reports and make recommendations for ongoing improvements with the rest of the team. Experience Required: 8 plus years(B2B/SaaS) Location: Hyderabad(onsite) Preferred: immediate joiners/candidate who can join less than a month.