Role & Responsibilities:

• Design and implement user journeys for financial products, ensuring seamless onboarding, engagement, and retention.

• Drive awareness of product features through CRM campaigns and targeted communication.

• Track, measure, and analyze engagement and conversion metrics to optimize CRM performance.

• Continuously refine user journeys based on data-driven insights and A/B testing.

• Collaborate with cross-functional teams to align CRM strategies with business goals.

Skills & Qualifications:

• 1-5 years of experience working with CRM tools like CleverTap and MoEngage.

• Proficiency in Excel for data analysis and reporting.

• Strong analytical mindset with the ability to interpret data and optimize campaigns.

• Problem-solving skills with a keen eye for identifying gaps and improvement areas.

• Experience in financial products or fintech is a plus.