Lead Gen Specialist

Ascent HR

IN Full–time
Posted on: March 09, 2026
As a Sales professional at our company, your role will involve researching and identifying potential customers in the South India market. You will be responsible for generating new leads through various channels such as cold calling, email outreach, LinkedIn, and social media. Engaging prospects in meaningful conversations to understand their business needs and challenges will be a crucial part of your job. Additionally, you will qualify leads based on specific criteria and classify them accordingly before handing over qualified leads to the sales team. Maintaining accurate lead information in CRM systems or Excel trackers and working towards lead generation targets are also key responsibilities. Regularly sharing updates, reports, and dashboards with internal teams and stakeholders is expected. Key Responsibilities: - Research and identify potential customers in the South India market based on target industries, company size, and decision-makers. - Generate new leads through cold calling, email outreach, LinkedIn, social media, and other outbound channels. - Engage prospects in meaningful conversations to understand their business needs and challenges. - Qualify leads based on need, budget, decision-making authority, and timelines. - Classify leads as hot, warm, or cold and hand over qualified leads to the sales team with complete details. - Maintain and update lead information, interaction history, and lead status in CRM systems or Excel trackers. - Work towards assigned individual and team lead generation targets. - Share regular updates, reports, and dashboards with internal teams and stakeholders. Qualifications Required: - 45 years of experience in Lead Generation, Inside Sales, or Business Development roles. - Strong verbal and written communication skills. - Active listening and relationship-building skills. - Persuasion and basic objection-handling skills. - Networking and stakeholder engagement skills. - Tech-savvy with experience in CRM tools, Excel/lead trackers, and digital outreach platforms. - Knowledge of telemarketing and outbound lead generation techniques. - Ability to work across multiple verticals and South India markets is an added advantage. - Process-oriented with attention to detail for accurate data and follow-up. In addition to the responsibilities and qualifications mentioned, the ideal candidate should have 5-8 years of experience in a relevant field. As a Sales professional at our company, your role will involve researching and identifying potential customers in the South India market. You will be responsible for generating new leads through various channels such as cold calling, email outreach, LinkedIn, and social media. Engaging prospects in meaningful conversations to understand their business needs and challenges will be a crucial part of your job. Additionally, you will qualify leads based on specific criteria and classify them accordingly before handing over qualified leads to the sales team. Maintaining accurate lead information in CRM systems or Excel trackers and working towards lead generation targets are also key responsibilities. Regularly sharing updates, reports, and dashboards with internal teams and stakeholders is expected. Key Responsibilities: - Research and identify potential customers in the South India market based on target industries, company size, and decision-makers. - Generate new leads through cold calling, email outreach, LinkedIn, social media, and other outbound channels. - Engage prospects in meaningful conversations to understand their business needs and challenges. - Qualify leads based on need, budget, decision-making authority, and timelines. - Classify leads as hot, warm, or cold and hand over qualified leads to the sales team with complete details. - Maintain and update lead information, interaction history, and lead status in CRM systems or Excel trackers. - Work towards assigned individual and team lead generation targets. - Share regular updates, reports, and dashboards with internal teams and stakeholders. Qualifications Required: - 45 years of experience in Lead Generation, Inside Sales, or Business Development roles. - Strong verbal and written communication skills. - Active listening and relationship-building skills. - Persuasion and basic objection-handling skills. - Networking and stakeholder engagement skills. - Tech-savvy with experience in CRM tools, Excel/lead trackers, and digital outreach platforms. - Knowledge of telemarketing and outbound lead generation techniques. - Ability to work across multiple verticals and South India markets is an added advantage. - Process-oriented with attention to detail for accurate data and follow-up. In addition to the responsibilities and qualifications mentioned, the ideal candidate should have 5-8 years of experience in a relevant field.

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