Hiring For Digital Marketing Executive

Role OverviewThe Digital Marketing Executive will be responsible for: Creating the complete digital marketing roadmap (0 1 launch strategy) Driving brand positioning & authority in the Reiki + wellness category Managing agency + in-house execution Building performance funnels for user acquisition & practitioner onboarding Scaling app downloads & marketplace liquidityThis is a founding growth role with direct founder exposure and long-term leadership potential.Key Responsibilities1 Marketing Strategy & RoadmapDevelop 6-month and 12-month digital marketing strategyDefine GTM plan for app launchCreate monthly and weekly marketing execution calendarIdentify ICP (Users + Practitioners) and segment funnelsSet KPIs for CAC, LTV, downloads, retention, activation2 Performance Marketing & GrowthPlan and execute Meta Ads (Facebook/Instagram)Google Ads (Search + Display + YouTube)App install campaignsRetargeting funnelsLanding page optimizationBudget allocation & ROI optimizationTrack and optimize:CACCTRCPLConversion RateCost per DownloadCost per Onboarded Practitioner3 Content & Brand AuthorityBuild structured content engine:LinkedIn thought leadershipInstagram reelsShort-form educational videosBlog SEO strategy (45 blogs per month)Convert Reiki insights into authority-building contentWork with founders for story-based postsMaintain tone aligned with Atmanns spiritual-tech positioning4 Funnel & AutomationSet up lead capture funnelsEmail marketing automationWhatsApp Business automationCRM trackingDrip campaigns for:App downloadsPractitioner onboardingRe-engagement5 Website & App Marketing AlignmentOptimize website UX for conversionPush chatbot integration for download redirectionImprove landing pagesEnsure SEO optimizationCoordinate with product team for in-app growth triggers • Experience 1 - 4 Years • No. of Openings 3 • Education Graduate (Professional Degree, Certificate/Diploma/Others) • Role Digital Marketing Executive • Industry Type IT-Hardware & Networking / IT-Software / Software Services • Gender [ Male / Female ] • Job Country India • Type of Job Full Time • Work Location Type Work from Office