SEO Optimization Specialist (India)

Location: Calicut Department: Digital Marketing Job Summary We are looking for a motivated and detail-oriented SEO Analyst to join our digital marketing team. The ideal candidate has a foundational understanding of search engine optimization, strong analytical skills, and a passion for improving website visibility and performance in search engines. This role will support both on-page and off-page SEO initiatives, assist in technical audits, conduct keyword research, and monitor performance metrics to drive organic traffic growth. Key Responsibilities1. Keyword Research & Strategy - Conduct keyword research to identify high-value search terms and opportunities - Analyze search intent and competitor keyword strategies - Support in developing keyword mapping for website pages 2. On-Page Optimization - Optimize meta titles, meta descriptions, headers (H1–H6), and URL structures - Improve internal linking structure and content relevance - Optimize images (alt text, file names, compression) - Ensure proper keyword placement and content alignment - Assist in content optimization based on SEO best practices - Monitor and improve click-through rates (CTR) 3. Off-Page Optimization - Support backlink building campaigns through outreach and relationship building - Identify and acquire high-quality backlinks - Perform competitor backlink analysis - Monitor domain authority and link profile health - Track brand mentions and citation opportunities 4. Technical SEO - Assist in technical audits (crawl errors, broken links, duplicate content, indexing issues) - Monitor Core Web Vitals and site performance - Support implementation of schema markup and structured data - Ensure mobile responsiveness and site speed optimization 5. Performance Tracking & Reporting - Monitor website traffic and engagement using Google Analytics - Track keyword rankings and visibility - Analyze performance using Google Search Console - Prepare weekly/monthly SEO reports with insights and recommendations - Track KPIs such as organic growth, bounce rate, CTR, and conversion rate 6. Collaboration & Continuous Improvement - Work closely with content writers, developers, and designers - Stay updated with algorithm changes and industry trends - Recommend SEO improvements based on data analysis - Support A/B testing initiatives for SEO performance Required Qualifications - Bachelor’s degree in Marketing, Business, IT, Communications, or related field - 0–2 years of experience in SEO or digital marketing - Basic understanding of search engine algorithms and ranking factors - Familiarity with SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) - Strong analytical and problem-solving skills - Proficiency in MS Excel / Google Sheets - Excellent written and verbal communication skills - Attention to detail and ability to multitask Preferred Qualifications - Basic knowledge of HTML, CSS, or CMS platforms (WordPress, Shopify, etc.) - Experience with technical SEO tools (Screaming Frog, Sitebulb, etc.) - Understanding of content marketing and user intent - Google Analytics or SEO certifications Job Type: Full-time Pay: ₹20,000.00 - ₹35,000.00 per month Perks: - Cell phone reimbursement - Health insurance - Provident Fund Work Location: In person