Creative Copywriter ( Meta Ads)

🌿 About Ayuvya Ayuvya is a fast-growing Ayurvedic D2C brand focused on solving real health and body concerns — from weight gain to chronic care. ⚡ About imfresh imfresh is a bold, digital-first personal care brand built for the new-age Indian audience — edgy, confident, meme-worthy, and performance-driven. We’re looking for a high-converting Meta Ads Copywriter who understands performance psychology, hooks, scroll-stopping creatives, and direct-response frameworks. You should be obsessed with: • CTR • Hook rate • Thumb-stop ratio • Conversion rate • AOV & ROAS • If you write emotional + data-backed + performance-driven copy — we want you. 🔥 Key Responsibilities • Write high-converting ad copies for: • Meta (Facebook & Instagram) • Reels scripts • UGC scripts • Static & carousel ads • Video hooks (first 3 seconds) • Create multiple hook variations for A/B testing • Understand customer pain points deeply (especially women wellness & personal care) • Align copy with landing page messaging • Collaborate with media buyers & designers • Analyze winning ads and iterate fast • Write in Hinglish, Hindi, and English (depending on brand voice) • 💡 What We’re Looking For • 2–4 years experience in performance marketing copy • Must have worked in D2C / health / personal care • Strong understanding of: • Direct response copywriting • Consumer psychology • Indian buying behavior • Claims & compliance (especially wellness) • Ability to turn comments, reviews & objections into ad angles • Comfortable with bold tone (for imfresh) & emotional trust-building tone (for Ayuvya) • 🧠 Bonus Points If You: • Have scaled ads to ₹50L+/month budget • Understand funnel stages (TOF, MOF, BOF) • Can write ad scripts that look native, not “salesy” • Can break down competitor ads and reverse engineer them • 📊 KPIs • CTR above industry average • 2–3 winning creatives/month • Improving ROAS through better messaging • Reduced CPA via stronger hooks 💰 Why Join Us? • Work directly with founders • Build two strong D2C brands • High creative freedom • Fast execution culture