Creative Marketing Strategist (Chandigarh)

About Us Barcode Entertainment: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of YKONE, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. The company is committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights. We are seeking an experienced Creative Strategist (Tech) with a strong agency background to join our team. In this role, you will lead the ideation and execution of high-impact campaigns for technology-driven brands, with a strong focus on influencer marketing and digital storytelling. You will be responsible for building creative campaign strategies, crafting compelling pitch decks, and developing brand narratives that resonate with tech-savvy audiences. Develop and execute creative, insight-led campaigns with a strong focus on influencer marketing and social media platforms. Create visually compelling and persuasive pitch decks that clearly articulate campaign ideas, influencer strategies, content frameworks, and execution plans for tech brands. Brand & Product Strategy Build and refine brand and product-led strategies that position tech brands effectively in a competitive market. Ensure strategic alignment between brand messaging, product USPs, and consumer insights. Creative Ideation Brainstorm creative, platform-native ideas aligned with client briefs, keeping evolving tech trends, launches, and digital behaviours in mind. Develop concepts that balance creativity with performance and scalability. Scriptwriting & Content Direction Write engaging scripts and content outlines for influencer campaigns, product launches, reels, short-form videos, and branded content across platforms. Guide creators on tone, messaging, and storytelling while maintaining brand integrity. Work closely with clients to understand brand objectives, product priorities, and feedback. Collaborate with