Graphic Designer/Marketing

Position: Graphic Designer/Marketing Experience: 0 - 2 Years Employment Type: Full-time Location: Mohali, Chandigarh Job Summary We are a leading biotech manufacturing company, specializing in the production of high-quality biotech equipment. We are looking for a Graphic Designer who will be responsible for enhancing our brand's market presence and supporting our product marketing initiatives. This role will play a key part in developing product-specific marketing collateral, driving brand visibility, and ensuring the effective communication of our products’ unique value propositions. Key Responsibilities • Graphic Design & Content Creation: Develop high-quality graphics, brochures, and digital content for social media, websites, and other marketing channels to support product marketing initiatives. • Product Messaging & Positioning: Craft clear and compelling messaging that highlights the unique value propositions of the company’s products, ensuring consistency across all marketing materials. • Product Launch Support: Assist in planning and executing product launch strategies, including the creation of promotional materials and coordination with other departments to ensure successful market entry. • R&D Design (Equipment Visual Concept Development): Collaborate with R&D and engineering teams to convert technical specifications of products into clear, visually engaging concept designs. • Digital Marketing: Oversee website management, SEO optimization, social media marketing, and email campaigns across platforms like LinkedIn, Google Ads, Facebook Ads etc. • Event Planning & Coordination: Assist in organizing trade shows, product launches, and corporate events to enhance market presence and customer engagement. • Performance Analysis & Reporting: Measure campaign effectiveness through KPIs, generate reports, and refine marketing strategies accordingly. • Customer Feedback Integration: Gather and analyze customer feedback to inform product development and refine marketing strategies. • Brand Consistency: Maintain a consistent look and feel across all marketing materials, adhering to brand guidelines and ensuring high standards of visual communication. Qualifications & Requirements Education: Bachelor's degree in marketing, Graphic Design, or any related science field. Experience: 0 - 2 years of experience in graphic design and/or product marketing. Skills: • Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign). • Strong understanding of product marketing principles. • Excellent visual communication and design skills. • Basic understanding of SEO and content creation for web and social media. Other Requirements: Ability to work both collaboratively and independently, strong attention to detail, and a proactive approach to problem-solving. Perks & Benefits • Competitive Salary • Provident Fund & ESIC • Travel Allowance/Daily Allowance • Annual Bonus • Retention Bonus