Digital Marketing & Lead Generation Specialist (Coimbatore)

About Black Trader Black Trader is a leading provider of innovative technology solutions for brokers and proprietary trading firms. We deliver a state-of-the-art, fully customizable trading platform built for speed, scalability, and reliability in global financial markets. Our platform includes advanced capabilities such as multi-chart layouts, algorithmic trading systems, strategy builders, backtesting tools, FIX API integration, liquidity hub connectivity, and a high-performance order matching engine. We empower financial institutions to scale rapidly and compete globally through cutting-edge trading infrastructure. Position Overview We are looking for a creative and performance-driven Digital Marketing Specialist to strengthen Black Trader’s brand presence and drive lead generation across global markets. The ideal candidate will have experience in B2B marketing, fintech or financial services marketing, and strong expertise in digital campaign management, performance marketing, and brand positioning. Key Responsibilities Digital Campaign Management Plan, execute, and optimize paid campaigns (Google Ads, LinkedIn Ads, Meta Ads) Manage PPC, display, and retargeting campaigns Track campaign ROI and continuously optimize performance Performance Marketing & Analytics Monitor KPIs such as CPL, CPA, CTR, and conversion rates Use analytics tools (Google Analytics, Search Console, etc.) Generate performance reports and marketing insights SEO & Content Strategy Improve website SEO ranking and organic traffic Develop keyword strategies relevant to fintech/trading industry Collaborate on blog content, landing pages, and product content Social Media & Brand Building Manage LinkedIn, Twitter (X), and other relevant platforms Build brand positioning within trading and fintech markets Increase engagement and follower growth Lead Generation & Funnels Develop lead generation strategies for brokers & prop firms Optimize landing pages and conversion funnels Work with sales team to improve lead quality Collaboration Coordinate with product and sales teams Align marketing strategies with business growth goals Required Skills & Qualifications✅ Mandatory 2–5 years of experience in Digital Marketing Robust knowledge of Google Ads & LinkedIn Ads Experience with SEO & performance marketing Hands-on experience with Google Analytics Strong content understanding (B2B marketing preferred) Excellent analytical and reporting skills Bachelor’s degree in Marketing, Business, or related field ⭐ Preferred / Good to Have Experience in Fintech / Trading / Financial Services Knowledge of B2B SaaS marketing Experience with marketing automation tools Understanding of global markets Basic understanding of trading platforms or brokerage industry Ideal Candidate Profile Data-driven decision maker Creative thinker with analytical mindset Strong communication skills Growth-oriented and performance-focused Able to manage multiple campaigns simultaneously Growth Opportunities Exposure to global fintech markets Opportunity to lead digital strategy Career growth into Marketing Manager role Direct impact on international expansion