Google Ads & SEO Specialist

Job Title Google Ads & SEO Specialist (Marketing + Analytics Role) About Blik Agency Blik Agency works with brands that want measurable growth, not vanity metrics. We run performance-driven marketing across Google, Meta, SEO, and conversion funnels, and we care deeply about why numbers move - not just that they move. This role reports directly to the manager and plays a key part in shaping how our campaigns, funnels, and marketing systems improve over time. Role Overview We’re looking for a marketing generalist who is strong with numbers. Your core responsibility will be managing and improving: Google Ads SEO performance Keyword strategy Alongside this, you’ll analyze campaign data, user conversations, and funnel performance to identify what needs to change and why. This is not a “set ads and forget” role. This is a thinking + execution role. Key Responsibilities Primary Responsibilities (Core Role) • Plan, manage, and optimize Google Ads campaigns • Conduct SEO research, keyword analysis, and ranking improvements • Track performance metrics and explain results clearly • Prepare and maintain marketing reports (Sheets, dashboards, summaries) • Identify trends, opportunities, and performance gaps Secondary Responsibilities (Growth & Funnel Insights) • Review WhatsApp conversations and lead journeys to identify drop-offs • Understand where users disengage in the funnel and flag improvements • Collaborate on improving automated messaging, and flows • Share actionable insights with the founder - not just raw data • Follow clear SOPs and improve them over time What We’re Looking For: Must-Have • Hands-on experience with Google Ads • Strong understanding of SEO fundamentals and keyword research • Comfortable working with numbers, spreadsheets, and reports • Ability to explain data insights in simple, practical terms • Curious mindset - asks “why” before jumping to conclusions • Willingness to do both thinking and execution Nice-to-Have • Experience managing or assisting with marketing campaigns • Understanding of funnels, lead quality, and conversion journeys • Experience working with agencies or multiple clients What This Role Is NOT • Not a pure media buyer role • Not a design or content writing role • Not a vanity metric social media role Why This Role Matters • You’ll have real ownership, not just tasks • You’ll work directly with the founder • You’ll influence how marketing decisions are made • You’ll grow into a broader Marketing / Growth role as the agency scales Experience Level Mid-level 2–3 years of relevant experience preferred • Skill and thinking > number of years