Senior Marketing Specialist

As a Digital Marketing Manager at Brainstorm Force, you’ll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth. You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance. Why You’ll Love Working With Us • Remote work • Flexible working hours • Competitive pay • Paid time off • Allowances for setting up workspace • Excellent work-life balance • Career growth opportunities Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention. Key Responsibilities: Marketing Strategy & Campaigns: • Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email. • Align channel strategies with business and product-level goals. • Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows. • Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting. Channel & Funnel Management: • Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements. • Build and optimize funnels for awareness → nurture → conversion → retention. • Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions. Performance Tracking & Optimization: • Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools. • Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact. • Run A/B or multivariate experiments to validate growth hypotheses and scale what works. Content & Partnerships: • Collaborate with content, design, and creator/affiliate partners to produce high-converting assets. • Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation. • Ensure content strategies engage the right audience across blogs, social, and partner channels. Team Leadership & Collaboration: • Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices. • Delegate effectively, providing clear briefs and ensuring campaign consistency. • Partner with product and design teams to align messaging, assets, and user experience. Required Skills and Qualifications: • 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns. • Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers. • Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking). • Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging. • Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods. • Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams. • Strong analytical mindset with the ability to turn data into insights and improvements. • Strong execution discipline: balancing speed, quality, and persistence. Good-to-Have Qualities - • Experience in the WordPress, SaaS, or website builder ecosystem. • Ability to understand the mindset and workflows of web designers, developers, and creators. • Past leadership in affiliate/influencer partnerships. • Comfort with AI tools to accelerate copy, workflows, and research. KPI's for Success: • Increased traffic and conversions from owned channels. • Growth in signups, website traffic and product revenue. • Improved conversion rates across funnels and campaigns. • Number and quality of partnerships, affiliates, and creators engaged. • Execution of successful product launches or large campaigns. • Improved team velocity and on-time delivery of campaigns. Looks interesting? Apply now and be part of our awesome team! Job Type: Full-time Pay: ₹1,400,000.00 - ₹2,400,000.00 per year Work Location: Remote