Digital Marketing Expert

Company Description is a digital marketing agency focused on helping brands grow through strategic marketing, paid advertising, and creative digital campaigns. We work with clients across industries including real estate, healthcare, political campaigns, and businesses. We are looking for an experienced Digital Marketing Expert who can plan, execute, and optimize digital marketing campaigns while working closely with the creative and design team. Key Responsibilities Search Engine Optimization (SEO) • Develop and execute SEO strategies to improve website rankings and organic traffic • Perform keyword research, competitor analysis, and SEO audits • Optimize website structure, landing pages, and content for search engines • Implement on-page, off-page, and technical SEO strategies • Manage backlink strategies and improve domain authority Search Engine Marketing (SEM / Paid Advertising) • Plan and manage Google Ads campaigns (Search, Display, and YouTube Ads) • Optimize campaigns for lead generation, traffic, and conversions • Monitor budgets, targeting strategies, and campaign performance Social Media Marketing • Plan and execute strategies for Instagram, Facebook, LinkedIn, and YouTube • Manage social media campaigns to increase engagement and brand awareness • Work with designers to create high-performing creatives for social media Content Marketing • Plan SEO-driven content strategies for websites, blogs, and landing pages • Coordinate with content creators and designers to produce engaging content • Ensure content aligns with SEO and marketing objectives Performance Marketing & Analytics • BTrack campaign performance using Google Analytics, Search Console, and ad platforms • Analyze data to optimize campaigns and improve ROI • Prepare performance reports and insights for improvement Website & Conversion Optimization • Improve website performance, user experience, and conversion rates • Work with developers to implement technical SEO improvements Wordpress Website Design • Improve website performance, user experience, and conversion rates • Work with developers to implement technical SEO improvements Qualifications • Strong expertise in SEO (On-page, Off-page, Technical SEO) • Wordpress Website Design • Experience with Google Ads and Performance Marketing • Knowledge of Social Media Marketing strategies • Understanding of Content Marketing and keyword strategy • Experience with Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools • Strong analytical and strategic thinking skills