Associate - B2B & B2C Copywriter

Job Title: Associate – B2B & B2C Copywriter Experience: 2–4 Years Location: Bangalore (Work from Office) Department: Content & Digital Marketing Employment Type: Full-Time About BrandStory Digital BrandStory Digital is a performance-driven digital marketing and branding agency delivering impactful solutions across SEO, social media, performance marketing, website development, and content strategy. We partner with B2B and B2C brands to create measurable growth and strong digital presence. Job Overview We are looking for a creative and detail-oriented Associate – B2B & B2C Copywriter with 2–4 years of experience to join our growing digital marketing team. The ideal candidate should be comfortable writing across multiple industries, audiences, and digital platforms — ranging from brand storytelling to performance-driven marketing content. You will work closely with designers, strategists, social media managers, performance marketers, and account managers to create compelling copy that drives engagement, leads, and conversions. Key Responsibilities 1. Copywriting & Content Creation • Write clear, persuasive, and engaging copy for B2B and B2C clients • Create content for: • Social media posts & captions • Websites & landing pages • Ad copies (Google, Meta, LinkedIn, etc.) • Email marketing campaigns & newsletters • Blogs, articles, and case studies • Brochures, presentations, and marketing collaterals 2. Brand & Campaign Support • Understand brand tone, voice, and positioning for different clients • Translate marketing strategies into impactful messaging • Adapt writing style based on platform, audience, and campaign objective • Support integrated digital campaigns across multiple channels 3. Collaboration & Optimization • Collaborate with design and performance marketing teams to align copy with visuals and campaign goals • Incorporate SEO best practices in blogs and website content • Edit and proofread content to ensure clarity, accuracy, and consistency • Optimize copy based on performance insights and campaign feedback • Participate in client discussions to understand project requirements and expectations Required Skills & Qualifications • 2–4 years of experience as a Copywriter / Content Writer (agency experience preferred) • Strong command of English (grammar, vocabulary, storytelling ability) • Experience writing for both B2B and B2C audiences • Understanding of digital marketing concepts and platforms • Basic knowledge of SEO, social media trends, and ad copywriting • Ability to manage multiple projects and meet deadlines • Creative mindset with strong attention to detail Good to Have (Bonus Skills) • Experience working in a digital marketing or advertising agency • Exposure to performance marketing or conversion-focused copy • Familiarity with tools such as Google Docs, Grammarly, and CMS platforms • Ability to independently interpret briefs and client requirements What We Offer • Opportunity to work with diverse brands and industries • Fast-paced learning environment with hands-on exposure • Collaborative and creative team culture • Clear career growth path in copywriting, content strategy, or brand communication • Health insurance coverage