Social Media Manager

Bundled is looking for a data-driven Social Media & Growth Lead to own our brand’s voice and community scale-up in the U.S. market. We need a strategist who can bridge the gap between viral creativity and hard business metrics. You will be responsible for defining our brand voice, owning the end-to-end community engagement strategy, and eventually building out the social team. You aren't just posting content; you are analyzing sub-segments of our audience to solve subscription fatigue and drive ROI. Key Responsibilities 1. Brand Voice & Platform Ownership Strategic Branding: Develop and enforce Bundled’s brand voice across TikTok, Reels, X, and LinkedIn. Ensure our vibe is native to U.S. internet culture while remaining professionally credible. Full-Funnel Content: Lead content production from high-level strategy to lo-fi mobile editing. You should know when to use a meme for awareness and when to use a testimonial for conversion. 2. Advanced Analytics & Impact Assessment Data-Driven Decision Making: Move beyond vanity metrics. You will track CAC (Cost Per Acquisition) , LTV (Lifetime Value) , and Churn as they relate to social media efforts. Audience Segmentation: Analyze our followers to identify sub-segments (e.g., The Budget-Conscious Gen Z vs. The Busy Professional). Tailor messaging to solve their specific subscription-based pain points. Attribution: Use UTM parameters and platform-specific tracking to prove exactly how social media is impacting the bottom line. 3. Community Scale-Up & Engagement Growth Hacking: Execute proactive community-led growth strategies. You aren't just answering DMs; you are sparking the conversations that lead to Social Proof. U.S. Economic Insights: Leverage an understanding of U.S. economic trends (e.g., The Subscription Squeeze) to pivot our messaging and highlight Bundled’s value proposition. 4. Leadership & Scaling Team Building: As we grow, you will lead the recruitment and management of specialized roles (e.g., video editors, community managers, or data analysts). Cross-Functional Collaboration: Partner with Sales and Product teams to ensure social media insights are influencing our product roadmap. The Unicorn Skillset Cultural Fluency: Native-level grasp of U.S. slang, memes, and consumer psychology. Analytical Rigor: Proficiency in social listening tools (Sprout Social, Brandwatch) and web analytics (Google Analytics 4). Subscription Experience: (A Huge Plus) Deep understanding of the subscription economy, including how to market bundled value to combat subscription fatigue. Self-Driven Leadership: You are an intrapreneur who builds playbooks rather than waiting for them. Requirements 5+ years in Social Media/Growth Marketing for U.S.-facing brands. Proven experience managing a marketing budget and proving ROI. Mastery of creative tools (CapCut, Canva, AI workflows, Sora) and analytical dashboards.