UXUI Designer - Freelancer

Company: Business Financial Group (BFG) Positioning: Proactive Tax & Accounting System for Growth-Focused Business Owners Location: Remote (Kochi Kerala Preferred) Engagement Type: Freelance / Contract About BFG BFG is not a traditional accounting firm. We build a Proactive Tax & Accounting System for Growth-Focused Business Owners designed to help entrepreneurs reduce taxes improve cash flow visibility and scale with confidence. We are building a structured scalable CPA machine targeting $10M in annual revenue. Our marketing and digital presence must reflect clarity trust authority and performance. We are looking for a conversion-focused UX/UI Designer who understands how to design for high-trust professional services and lead generation funnels. Role Overview The UX/UI Designer will design high-converting digital experiences that communicate: • Proactive tax strategy (not reactive compliance) • Structured systems (not chaos accounting) • Confidence and authority • Premium service positioning This role is focused on performance not decoration. You will work under the Content & Lifecycle Lead and collaborate with CRM/Marketing Ops and Paid Ads to build a scalable conversion system. Requirements Core Responsibilities 1 Website & Service Page Design Design structured conversion-focused pages for: • Tax Planning Services • Accounting & Bookkeeping Systems • Payroll & Advisory • IRS Resolution • Strategy Session Booking Each page must clearly communicate: • Problem System Outcome • Trust signals • Strong CTA hierarchy 2 Funnel & Landing Page Design Design high-converting landing pages for: • YouTube Ads • Lead Magnets (Tax Guides Checklists) • Webinar Registrations • Strategy Call Funnels Focus on: • Reduced friction • Clear messaging hierarchy • Mobile-first execution • High-trust visuals 3 User Experience Optimization • Improve conversion rate across funnels • Optimize form UX • Improve CTA placement • Suggest layout experiments for A/B testing • Reduce bounce rate 4 Brand Consistency Ensure design reflects: • Authority • Professionalism • Clarity • Structured system thinking • Growth-focused positioning Avoid: • Clutter • Over-design • Agency-style gimmicks 5 Collaboration Work closely with: • Content & Lifecycle Lead (Messaging & CRO Owner) • CRM/Marketing Ops (Funnel Implementation) • SEO Specialist • Paid Ads Specialist Deliver well-structured Figma files with clear developer handoff notes. Required Skills • 3 years UX/UI experience • Strong portfolio in: • Professional services • B2B lead generation • Landing page design • Advanced Figma proficiency • Understanding of: • CRO principles • Funnel psychology • Mobile-first design • Trust-building layouts • Experience designing conversion-focused websites Preferred (Bonus) • Experience in accounting/finance niches • Experience with GoHighLevel / WordPress / Web flow • Familiarity with SEO-friendly layout structure • Experience collaborating with performance marketing teams 90-Day Success Metrics • Redesign 35 core service pages • Design 2 high-converting landing pages • Improve website conversion rate by 25% Required Skills: UX Design UI Design Conversion-Focused Design Landing Page Design Website Design User Experience Optimization Mobile-First Design Design Systems Information Architecture Interaction Design User Flow Design Wireframing Prototyping Conversion Rate Optimization (CRO)