Associate Manager - Public Relation
CoinSwitch
Posted on: March 09, 2026
As a Public Relations Executive at PeepalCo, your role is crucial in enhancing brand visibility, building positive relationships with stakeholders, and driving overall business success through strategic public relations initiatives.
• *Key Responsibilities:**
- **Strategic Communication Planning:**
- Devise and implement comprehensive PR strategies to promote PeepalCos mission, values, and products.
- Collaborate with cross-functional teams to align PR efforts with overall business objectives.
- **Media Relations:**
- Cultivate and maintain relationships with journalists and industry influencers to secure media coverage.
- **Brand Messaging:**
- Craft and refine our brand narrative to ensure consistent and impactful communication across all channels.
- Monitor industry trends and competitor activities to position PeepalCo as a thought leader.
- Increase participation in high-impact events and awards.
- **Content Creation:**
- Draft compelling press releases, media responses, and press statements to effectively communicate our key messages.
- **Measurement and Reporting:**
- Measure and analyze brand SOV in comparison to competitors.
• *Qualifications Required:**
- 2-3 years of experience working in a public relations firm or corporate communications team in a fast-paced startup.
- Proven experience in public relations, preferably within the crypto or fintech industry, or with a fintech-focused PR agency.
- Strong written and verbal communication skills.
- Ability to think strategically and creatively to generate positive media coverage.
- Experience in managing PR campaigns and events.
- Familiarity with current trends.
- Ability to meet deadlines with accuracy.
- Collaborative and excelling in team spirit, both internally and externally - the ability to build relationships and trust.
- Proficiency in using Microsoft Office and G-suite.
At PeepalCo, we are committed to our mission and have a fun-filled work culture. We prioritize our customers, embrace ownership, rely on data-driven decisions, and believe in having fun while working hard. The perks and benefits include up to 8 months of Maternity leave, 1 month of Paternity leave, and support for Gender Reassignment Surgery. We are an equal opportunity employer, fostering diversity and inclusivity in our workplace.
Join PeepalCo to be a part of an innovative team driving positive change in the wealth-tech industry! As a Public Relations Executive at PeepalCo, your role is crucial in enhancing brand visibility, building positive relationships with stakeholders, and driving overall business success through strategic public relations initiatives.
• *Key Responsibilities:**
- **Strategic Communication Planning:**
- Devise and implement comprehensive PR strategies to promote PeepalCos mission, values, and products.
- Collaborate with cross-functional teams to align PR efforts with overall business objectives.
- **Media Relations:**
- Cultivate and maintain relationships with journalists and industry influencers to secure media coverage.
- **Brand Messaging:**
- Craft and refine our brand narrative to ensure consistent and impactful communication across all channels.
- Monitor industry trends and competitor activities to position PeepalCo as a thought leader.
- Increase participation in high-impact events and awards.
- **Content Creation:**
- Draft compelling press releases, media responses, and press statements to effectively communicate our key messages.
- **Measurement and Reporting:**
- Measure and analyze brand SOV in comparison to competitors.
• *Qualifications Required:**
- 2-3 years of experience working in a public relations firm or corporate communications team in a fast-paced startup.
- Proven experience in public relations, preferably within the crypto or fintech industry, or with a fintech-focused PR agency.
- Strong written and verbal communication skills.
- Ability to think strategically and creatively to generate positive media coverage.
- Experience in managing PR campaigns and events.
- Familiarity with current trends.
- Ability to meet deadlines with accuracy.
- Collaborative and excelling in team spirit, both internally and externally - the ability to build relationships and trust.
- Proficiency in using Microsoft Office and G-suite.
At PeepalCo, we are committed to our mission and have a fun-filled work culture. We prioritize our customers, embrace ownership, rely on data-driven decisions, and believe in having fun while working hard. The perks and benefits include up to 8 months of Maternity leave, 1 month of Paternity leave, and support for Gender Reassignment Surgery. We are an equal opportunity employer, fostering diversity and inclusivity in our workplace.
Join PeepalCo to be a part of an innovative team driving positive change in the wealth-tech industry!
About Company
CoinSwitch
https://coinswitch.co
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