Marketing & Content Growth Executive

Job Description – Marketing & Content Growth Executive Company: Competitive Cracker / CC Learning App Department: Marketing & Growth Reporting To: Marketing Manager / Growth Head Location: Kerala (Office / Hybrid) Experience: 1–3 Years (EdTech preferred) Role Objective The Marketing & Content Growth Executive is responsible for generating course inquiries, phone calls, and enrollments through YouTube content, webinars, WhatsApp learning groups, social media videos, posters, and competitor-driven strategies, while coordinating closely with teachers and the sales team. The role focuses on content-led growth supported by market and competitor analysis. Key Responsibilities ● Plan and execute course-based YouTube content including booking videos, faculty explainer videos, syllabus-based and exam-oriented videos with strong CTAs. ● Coordinate with teachers to finalize topics, prepare basic script flows, and manage shooting schedules. ● Plan and execute course-specific webinars including topic ideation, faculty coordination, promotions, and lead data collection. ● Create and manage free course-based WhatsApp groups and execute engagement activities such as free classes, voice notes, study tips, and Q&A; sessions. ● Coordinate social media content including reels, short videos, exam tips, and motivational content to drive calls and inquiries. ● Plan and coordinate course-based and common posters, webinar creatives, offers, and announcements with the design team. ● Conduct regular competitor analysis covering pricing, offers, webinar topics, content formats, CTAs, and engagement strategies. ● Share competitor insights and actionable market intelligence with marketing, sales, and management teams. ● Coordinate closely with the sales team for lead handover, prioritization, follow-ups, and conversion tracking. Key Performance Indicators (KPIs) ● Course-wise inquiries generated ● Phone calls and WhatsApp leads from YouTube and social media ● Webinar registrations versus enrollments ● WhatsApp group engagement and sales contribution ● Content output and performance metrics ● Competitor analysis reports submission ● Timely execution of creatives and campaigns Required Skills & Competencies ● YouTube content planning and coordination ● Webinar and community management ● WhatsApp group handling ● Content and creative coordination ● Competitor and market analysis ● Strong communication, coordination, and ownership mindset Preferred Qualifications Any graduate (Marketing / Management preferred). Prior experience in EdTech or the education industry is a strong advantage. Familiarity with YouTube Studio, WhatsApp Business, Instagram, Facebook, and basic creative tools such as Canva is preferred. Location : Kakkanad Employment Type: Full-Time Language Proficiency : Malayalam Package : Up to 4.5 LPA