Ads Specialist

Job Description: We are a dynamic marketing agency helping brands grow through creative strategy, performance marketing, and impactful digital campaigns. We're looking for a result-driven Ads Specialist who knows how to turn clicks into conversions and ideas into measurable results. Key Responsibilities: • Plan, create, and manage paid ad campaigns on Meta (Facebook & Instagram), Google, and other platforms. • Optimize campaigns daily to achieve the best ROI and reach performance targets. • Analyze data, identify trends, and provide insights for continuous improvement. • Coordinate with the creative team for ad copies, visuals, and video concepts. • Handle A/B testing for creatives, audiences, and placements. • Monitor budgets and spending across campaigns to ensure efficiency. • Stay updated with the latest advertising trends and platform updates. • Prepare weekly performance reports and suggest strategy improvements. Requirements: • Minimum 2 year of experience in managing paid ad campaigns (Meta or Google Ads). • Strong understanding of targeting, bidding strategies, and analytics tools. • Hands-on experience with Meta Ads Manager and Google Analytics. • Good analytical, communication, and time-management skills. • Experience in fashion, retail, or e-commerce is an added advantage.