Performance Marketing and CRM lead

Performance Marketing Lead Company: Deepsense Digital Experience Required: 3–4+ Years Department: Growth & Performance Role Overview At Deepsense Digital, we don’t just run ads, we build predictable revenue engines. We are looking for a Performance Marketing Lead who will not only drive ROI for clients but also lead and mentor a team of performance marketers. This is a leadership role requiring strategic thinking, ownership mindset, smooth client management, and the ability to build a high-performing team culture. This position demands someone proactive, self-motivated, and capable of thinking beyond conventional campaign execution. Core Responsibilities1. Strategic Growth Ownership Develop data-driven performance marketing strategies aligned with client business goals. Design full-funnel acquisition frameworks (Awareness → Consideration → Conversion → Retention). Forecast budgets, CAC, ROAS, LTV, and revenue scaling plans. Identify new growth opportunities, channels, and testing frameworks. Drive structured experimentation and campaign scaling. 2. Platform Leadership & Execution Excellence Lead campaigns across: Google Ads (Search, Display, YouTube, Performance Max) Meta Ads (Facebook & Instagram) LinkedIn Ads and emerging platforms Ensure flawless tracking setup (GA4, Pixels, Conversion APIs). Lead A/B testing strategies across creatives, audiences, and landing pages. Maintain performance benchmarks and optimization frameworks. 3. Team Leadership & Development Lead, mentor, and manage a team of Performance Marketers. Allocate accounts and responsibilities strategically. Set clear KPIs and performance expectations for the team. Conduct regular review meetings and performance audits. Upskill team members through structured feedback and knowledge sharing. Build a culture of accountability, ownership, and data-first decision-making. Ensure quality control across all performance accounts. 4. Client Leadership & Communication Independently handle client accounts and lead strategic discussions. Present performance insights with clarity, confidence, and business impact. Translate complex data into simple growth narratives. Proactively recommend improvements and scaling strategies. Manage difficult conversations with professionalism and solution orientation. 5. Reporting & Analytical Ownership Develop structured reporting dashboards. Identify performance gaps and implement corrective strategies. Maintain transparency in reporting and forecasting. Focus on business outcomes, not vanity metrics. Expectations from Day 1 Take full ownership of assigned accounts and team members. Demonstrate leadership presence in internal and external meetings. Identify immediate optimization opportunities within 30 days. Establish clear reporting and review systems. Think strategically, not tactically. Maintain performance accountability for both individual accounts and team output. Lead by example in discipline, professionalism, and execution quality. Must-Haves • 3–4+ years of hands-on performance marketing experience. • Prior experience leading or mentoring a small team. • Strong expertise in Google Ads, Meta Ads, and GA4. • Proven track record of scaling campaigns profitably. • Excellent presentation and communication skills. • Effortless and smooth client handling capabilities. • Strong analytical and problem-solving mindset. • Proactive, self-driven, and highly accountable personality. • Ability to manage multiple clients and internal teams simultaneously. Good-to-Haves Experience in eCommerce & lead generation scaling. Knowledge of CRO and landing page optimization. Familiarity with CRM integrations & automation tools. Experience handling international clients. Google / Meta certifications. Experience building performance SOPs and internal processes. Key Performance Indicators (KPIs) Improvement in overall client ROAS / CPA. Client retention & revenue growth. Team performance and account quality standards. Campaign testing velocity & innovation rate. Forecast accuracy and scaling efficiency. Internal team satisfaction and development growth. Who Will Thrive in This Role? A strategic thinker who treats ad budgets like business investments. A leader who builds high-performing teams. A calm and confident communicator. Someone who challenges average results. Someone who thinks like a growth partner, not just a campaign executor. Why Join Deepsense Digital? High-impact role with leadership visibility. Opportunity to work with ambitious, growth-focused brands. Strategic exposure beyond just media buying. Performance-driven culture that values ownership and innovation. A platform to build long-term growth leadership skills.