Social Media Growth Manager

We're Hiring: Social Media Growth Manager (Instagram-First) Location: G401, Galada Towers, Begumpet, Secunderabad Work Mode: Work from Office (Mon–Fri) | Saturday WFH Experience: Agency / Multi-brand experience preferred This is NOT a 'post-and-forget' social media role. If you live on Instagram, think in hooks, spot trends early, and treat content as a growth engine (not just a calendar), keep reading. At Degefy, we manage multiple brands—largely Doctors & Surgeons—who rely on Instagram not just for presence, but for trust, recall, leads, and business growth. We're looking for a Social Media Growth Manager who can think fast, execute faster, and take complete ownership of Instagram growth end-to-end. What You'll Actually Do at Degefy This is a hands-on thinking + execution role. You'll be expected to ideate, manage, and move things forward—every single day. Instagram & Content Growth Ideate high-performing reel concepts with strong hooks (the first 3 seconds matter) Spot and adapt trends early—audios, formats, hooks—before they get saturated Create brand-specific story flows (not generic stories) using polls, emojis, and soft CTAs Understand what to push—views, saves, DMs, profile visits—and why AI-Powered Speed Use ChatGPT, Perplexity, and other AI tools to: Generate multiple hook variations Rewrite captions in different tones (educational, human, humorous) Analyse why content performs—or doesn't Use AI as a thinking and speed assistant, not a copy-paste shortcut Execution & Team Coordination Translate client briefs into clear tasks for designers, editors, and writers Coordinate daily with the internal team to ensure fast turnaround Prioritise multiple brands without chaos Review creatives for logic, placement, and clarity (basic design sense required) Growth & Engagement Drive DM-led growth using tools like Linktree and automation flows Actively engage with followers on client and Degefy accounts Track performance and share clear weekly and monthly insights with clients On-Ground & Real Content Visit client locations when required Shoot phone-based photos, videos, reels, and BTS content Think real > perfect Who We're Looking For (Non-Negotiable) You are: Internet-native (you live on Instagram, not just 'use' it) Comfortable handling 5–10 brands with different tones and goals Fast, curious, and slightly opinionated Able to explain why a reel will work—not just say that it will A people person who gets things done without constant follow-ups You already understand: Trial reels, remix logic, and reel link placement Why hashtags are mostly dead Emoji-first stories and engagement mechanics How Instagram updates actually impact reach and visibility Tools & Skills You Should Have Strong understanding of Instagram content and growth mechanics Canva (basic but confident) Google Drive and collaborative workflows Data sense (views, retention, saves, DMs—not vanity metrics) Willingness and ability to learn new tools quickly, especially AI This Role Is NOT for You If: You only want to schedule posts You're stuck in 2021–22 Instagram tactics You need step-by-step instructions for everyday tasks You care more about aesthetics than performance You say 'I need time to think' for basic content ideas Why Join Degefy Work on multiple brands across industries High creative freedom with real responsibility A team that values ideas, speed, and ownership Hands-on exposure to Instagram-led business growth Opportunity to grow with the agency, not just within a role Work Schedule Monday–Friday: 10:00 AM – 7:00 PM (Work from Office) Saturday: 10:00 AM – 3:00 PM (Work from Home) 6-day work week How to Apply: