Growth & Performance Marketing Specialist

DevsLane is looking for a Growth & Performance Marketing Specialist who will take end-to-end ownership of paid campaigns and broader marketing initiatives. This is a high-ownership role and ideal for someone who enjoys building marketing from scratch in a lean setup. You will work closely with leadership to shape growth strategy, execution, and experimentation. Company Profile DevsLane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation. Job ResponsibilitiesPerformance Marketing • Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) • Manage campaigns for lead generation, brand awareness, and conversions • Conduct keyword research, audience targeting, and A/B testing of creatives and copies • Track and optimize key metrics: CPC, CPA, CTR, ROAS, conversions • Manage budgets efficiently to maximize ROI • Set up and maintain conversion tracking, Meta Pixel, Google Analytics, and GTM • Share weekly and monthly performance reports with insights and recommendations Growth & Brand Marketing • Act as the first marketing hire, owning both execution and ideation • Proactively suggest and test new growth channels beyond ads (content, LinkedIn, email, website optimization, partnerships, etc.) • Help refine brand messaging, positioning, and value propositions • Collaborate with designers, content writers, or freelancers when required • Build simple marketing processes, dashboards, and documentation • Identify ICPs and suggest campaign angles aligned with business goals Required Skills & Qualifications • 1–4 years of hands-on experience with Google Ads and Meta Ads • Strong understanding of performance marketing metrics and funnels • Experience in lead generation campaigns (B2B preferred) • Familiarity with Google Analytics, GTM, and Meta Business Manager • Ability to work independently with minimal hand-holding • Strong analytical thinking and problem-solving skills • Comfortable taking ownership in a lean setup Good to Have • Experience as a solo marketer or early marketing hire • Exposure to B2B services or tech companies • Understanding of landing page CRO • Basic copywriting sense for ad creatives • Experience working directly with founders or leadership teams Compensation Range INR 6 – 10 LPA (based on candidature and profile) Working Days & Shifts Monday to Friday (10 am to 7 pm) Location of Posting Remote How to Apply Fill out the form here ⇒ Shortlisted candidates will be contacted for further rounds. Contact Us Email ⇒ Website ⇒