Marketing Content Creator (English-only)

Content Strategist (MBA & Marketing Focus) | Altera Institute – Digiaccel Learning Digiaccel Learning is expanding its Content Strategy function, and we're looking for someone who can think like a marketer and write like a strategist. This is not a generic content role. You will operate at the intersection of business, marketing, and thought leadership - working on initiatives that directly influence brand positioning, demand generation, and revenue outcomes. This role will primarily work on the PGP side - shaping narratives, building intellectual authority, and translating MBA-level marketing and management concepts into sharp, research-driven content. Think of this position as a strategic content operator - someone who owns business-critical communication that moves the needle. From long-form research articles and SEO-led pillar pages to LinkedIn thought leadership and CRM funnels, your work will directly impact brand credibility, audience trust, and program growth. We are looking for someone who combines strong writing ability with deep business understanding. You will produce high-quality, research-backed content across: LinkedIn thought leadership CRM and lifecycle communication A strong understanding of Marketing and Management fundamentals is essential. Research & Long-Form Content Use credible sources (WEF, McKinsey, LinkedIn, NASSCOM, etc.) Align content with SEO and website objectives Build landing pages and pillar content LinkedIn & Thought Leadership Craft high-quality LinkedIn posts Maintain a consistent and elevated brand voice CRM & Email Communication Collaborate with the marketing team on campaign strategy Bachelor's degree required (BBA preferred) MBA (Marketing/Business) is a strong plus Strong understanding of MBA-level marketing concepts Excellent written English Ability to write structured, research-driven content Clear understanding of marketing fundamentals (4Ps, funnels, CAC/LTV, brand positioning) Familiarity with digital marketing, growth, product, and eCommerce ecosystems Ability to interpret reports and convert data into narratives Understanding of SEO and GEO Experience writing for B2B or education brands (preferred) Familiarity with LinkedIn content formats Understanding of AI and digital economy trends This is a performance-driven content role. 3-5 LinkedIn posts per week • Ongoing CRM and campaign messaging support • Consistency, turnaround time, and quality are equally important. Digiaccel Learning is a Gurgaon headquartered education company that is redefining the gold standard of management education for the digital and AI first world. By doing so, it is building the next generation of business leaders in the country. The mission of the company is to build employability through education. Education is a hard and important problem to solve for. India needs to double it's higher education infrastructure in order to serve it's large demographic of youth. Within what exists, quality is a large problem with studies reporting that 50% of Indian graduates are unemployable. Add to this the shift in the skills ecosystem at the workplace with AI and digitization. So you have MBA students from solid institutes who are unplaced and professionals who are struggling to level up in their careers because they don't have the skills to progress. The secret sauce at the company is it's instructional design, a learner centric ethos and a bar for quality that runs across touchpoints. Digiaccel Learning is VC backed and has CXOs and Founders of some of India's top digital commerce companies as it's investors. We are looking for smart passionate folks to join us in this mission of building a better, smarter and more outcome oriented education system. We can assure of a very talent dense, intellectually honest, action oriented and collaborative environment. We are sure that you will join for the opportunity and stay for the impact of seeing your work help thousands of others.