Performance Marketing Expert (Meta & Google Ads) (Uttar Pradesh)

Job Description Location: Noida (On-site) Experience Required: 2–4 Years Industry Preference: Digital Marketing Agency Background (Mandatory/Strongly Preferred) Employment Type: Full-Time Role Overview We are hiring a Performance Marketing Expert with solid agency experience who has managed multiple client accounts, handled significant ad budgets, and delivered consistent ROI. This is not a junior role. We are looking for someone who understands performance strategy, scaling frameworks, attribution models, and client communication — not just campaign setup. Key Responsibilities 1 Performance Strategy & Execution - Plan, execute, and optimize campaigns on: - Meta Platforms (Facebook & Instagram Ads) - Google Ads (Search, Display, YouTube, Performance Max) - Build structured TOF–MOF–BOF funnels - Allocate budgets based on performance data - Develop scaling strategies across multiple accounts 2 Multi-Client Account Management (Agency Environment) - Manage 5–10 active client accounts simultaneously - Present strategy and performance reports to clients - Handle client expectations and performance discussions confidently - Ensure delivery against agreed KPIs 3 Budget Handling & Scaling - Manage monthly ad spends of ₹5L–₹30L+ - Optimize for CPL, CPA, and ROAS - Implement structured A/B testing frameworks - Scale profitable campaigns without increasing inefficiencies 4 Advanced Tracking & Attribution - Implement and audit: - Meta Pixel & Conversion API - Google Tag Manager - GA4 tracking setup - Ensure accurate lead tracking and attribution - Identify funnel leaks and recommend CRO improvements 5 Reporting & Strategic Insights - Deliver weekly and monthly performance reports - Provide actionable insights, not just metrics - Identify performance bottlenecks across ads, creatives, targeting, and landing pages Mandatory Requirements - Minimum 2+ years of hands-on experience in performance marketing only (not mix experience) - Prior experience working in a digital marketing agency - Proven record of handling multiple client accounts - Demonstrated success in lead generation and/or e-commerce campaigns - Strong analytical mindset and decision-making ability - Deep understanding of funnel marketing and performance scaling Not Suitable For - Freshers or entry-level candidates - Candidates with only in-house single-brand experience - Profiles without measurable performance proof - Candidates who have only boosted posts - Candidates who have mix digital marketing activities experience KPIs for This Role - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - ROAS - Revenue Attribution - Lead Quality Score - Client Retention What We Offer - Performance-based incentives - Exposure to diverse industries - Clear path to Performance Marketing Lead - High-performance, growth-oriented workplace Interested candidates can write an email to