Social Media Executive

Location: Dehradun, Uttarakhand (In-Office) Employment Type: Full-Time Industry: Advertising / Digital Marketing Experience: 1+ Years Role Overview: We are looking for a creative and analytical Social Media Executive with a passion for storytelling and audience engagement. You will be responsible for elevating our digital presence by developing data-driven strategies, managing multiple social platforms, and leading our influencer marketing initiatives. Key Responsibilities: 1. Social Media Strategy & Management · Develop and execute comprehensive strategies to enhance brand awareness, drive engagement, and generate quality leads. · Tailor and optimize content for diverse platforms including Meta (Facebook/Instagram), YouTube, Twitter (X), Telegram, and Snapchat. · Manage daily social media operations, including maintaining a consistent posting calendar, stories, and real-time updates. · Monitor industry trends and platform updates to ensure innovative and effective brand positioning. · Utilize analytics tools to track KPIs and provide detailed performance reports with actionable insights. 2. Influencer Marketing · Launch and manage a dedicated influencer marketing program, primarily focused on the Automotive and Lifestyle sectors. · Identify, recruit, and nurture relationships with relevant influencers and brand advocates. · Coordinate end-to-end campaigns and evaluate their impact on brand growth and ROI. 3. Content Creation · Produce compelling video content for paid advertisements, promotional campaigns, and organic social posts. · Design visually appealing static posts and graphics using Canva, ensuring strict alignment with brand identity. · Write engaging captions, copy, and scripts optimized for platform-specific audiences. Required Skills & Qualifications: · Experience: Minimum 1+ years of proven experience in social media management or a similar digital marketing role. · Technical Skills: Proficiency in Canva and basic video editing tools. Strong understanding of social media algorithms and analytics. · Industry Knowledge: Passion for or experience in the Automotive and Lifestyle sectors is highly preferred. · Communication: Exceptional written and verbal communication skills with a knack for storytelling. · Analytical Mindset: Ability to interpret data to refine strategies and improve campaign performance. Why Join Us? Impact: Take ownership of brand growth and make a tangible impact on audience engagement. Environment: Work in an innovative, fast-paced environment where creativity meets strategy. Growth: Be part of a dynamic team shaping the future of digital marketing. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Application Question(s): • Experience required in Digital marketing industry Work Location: In person