Media Relations Manager / Public Relations Specialist / Corporate Comm

Dr B C Roy Engineering College (bcrec)

Durgapur ,West Bengal , IN Full–time
Posted on: March 01, 2026
Role & responsibilitiesKey Responsibilities:Strategy & Planning: Develop and execute comprehensive media relations strategies and PR campaigns to increase brand visibility.Media Outreach: Act as the primary point of contact for media inquiries. cultivate and maintain relationships with key journalists, editors, and bloggers across print, digital, and broadcast media.Content Creation: Write and edit high-quality press releases, media kits, speeches, byline articles, and internal newsletters.Brand Reputation: Monitor media coverage and industry trends. Manage crisis communications and mitigate negative publicity effectively.Events & Interviews: Coordinate press conferences, media interviews, and public appearances for senior leadership.Collaboration: Work closely with the marketing and social media teams to ensure a unified brand message across all channels.Preferred Candidate Profile:The Storyteller: You possess a natural ability to craft compelling narratives. You don't just write press releases; you find the "hook" that makes a journalist want to read more.Media Network: You have an existing network of relationships with journalists, editors, and influencers in the sector. You know who to call to get a story placed.Agency vs. In-House: Candidates with prior experience in a PR Agency are highly preferred due to their ability to handle high pressure and multiple campaigns simultaneously.Crisis Ready: You have a cool head. You are capable of handling sensitive information with confidentiality and can navigate a PR crisis without panic.Digital Savvy: You understand how traditional media (newspapers/TV) integrates with new media (blogs/social/podcasts). You are comfortable using PR tools like Cision, Meltwater, or similar media monitoring software.Communication: Impeccable command over the English language (both written and verbal) is non-negotiable. Proficiency in [Regional Language, if applicable] is a plus.Personality: You are proactive, high-energy, and thick-skinned (not discouraged by rejection when pitching stories).

About Company

Dr B C Roy Engineering College (bcrec)

West Bengal ,IN

https://www.bcrec.ac.in

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