SEO Leader – AI-First Search & Discovery

We are looking for an SEO Leader who operates beyond traditional keyword-led SEO and understands how search is evolving in an AI-first world. This role is for someone who builds, owns, and scales SEO as a revenue-driving function, not a reporting exercise. You will lead strategy and execution for modern search—where discovery happens across LLMs and AI platforms such as ChatGPT, Gemini, Perplexity, and emerging AI-driven search interfaces—while ensuring strong foundational SEO hygiene. This is a hands-on leadership role with clear commercial accountability. Who This Role Is For • You are ahead of the curve on SEO and not operating from outdated 2019 playbooks • You understand AI / LLM optimisation and how brands get surfaced in conversational and generative search • For you, basic SEO hygiene is assumed, not highlighted • You have delivered measurable growth, not just audits, decks, or recommendations • You have managed teams and revenue and are comfortable owning outcomes, not just activity Key Responsibilities Strategy & Growth • Define and own the AI-first SEO strategy, aligning with business and revenue goals • Drive organic growth across traditional search and AI-powered discovery platforms • Identify and execute opportunities across technical SEO, content systems, authority building, and AI visibility Execution & Ownership • Lead end-to-end SEO implementation—strategy to execution to results • Work closely with content, tech, product, and revenue teams to ensure execution velocity • Translate insights into action, not just documentation Leadership & Accountability • Manage and mentor SEO team members; build scalable SEO processes • Own KPIs, growth metrics, and revenue impact of SEO initiatives • Report outcomes with clarity and commercial relevance Innovation & Learning • Stay current with changes in AI search, LLM behavior, and algorithmic shifts • Test, learn, and systemise what works—continuously improving performance What Will Disqualify You • You have only done on-page SEO and monthly reporting • You have never owned a number (traffic alone does not count) • You believe implementation belongs to someone else Experience & Profile • Minimum 6+ years of experience in SEO with demonstrable growth impact • Proven experience in leading teams and owning outcomes • Strong understanding of AI-led search, LLM optimisation, and modern discovery ecosystems Mindset We Are Looking For: Builder, Owner, Operator