Creative Copywriter

About the Company Eat Better Co is a fast-growing D2C food brand focused on creating healthier, smarter snack alternatives. We combine taste with nutrition and build strong emotional connections with our community through powerful storytelling and performance-driven marketing. About the Role We are looking for a performance-oriented Copywriter with strong experience in D2C brands, Meta Ads, and Google Ads. The ideal candidate understands consumer psychology, conversion-focused messaging, and how to write copy that drives measurable results. Responsibilities • Write high-converting copy for Meta (Facebook & Instagram) Ads. • Create Google Search & Display Ads copy aligned with keyword intent. • Develop persuasive landing page and product page content. • Craft engaging email and WhatsApp marketing campaigns. • Create scroll-stopping headlines, hooks, and strong CTAs. • Collaborate with performance marketing team to improve CTR, CVR & ROAS. • Conduct A/B testing of ad copies and optimize based on performance data. • Maintain consistent brand voice aligned with D2C positioning. Qualifications • 2+ years experience in D2C copywriting. • Hands-on experience writing for Meta Ads and Google Ads. • Ability to write both short-form and long-form sales copy. • Basic understanding of performance metrics (CTR, CPA, ROAS). • Experience in food, wellness, or FMCG brands is a plus. Required Skills • 2+ years experience in D2C copywriting. • Hands-on experience writing for Meta Ads and Google Ads. • Ability to write both short-form and long-form sales copy. • Basic understanding of performance metrics (CTR, CPA, ROAS). • Experience in food, wellness, or FMCG brands is a plus. Preferred Skills • Experience in food, wellness, or FMCG brands is a plus.