Digital Advertising Strategist

Ecomous is a house of new-age D2C brands changing the Indian consumer landscape with cutting-edge products - Absolut Pet (Pet Supplements). We are looking for a Digital Marketing Executive with 1+ years of experience, primarily focused on Google & Meta ads. This role is ideal for a data-driven marketer who enjoys optimizing campaigns and translating performance data into growth insights. Key Responsibilities: - Plan, execute, and optimize Google Ads campaigns across Search, Display, and YouTube - Monitor daily performance and optimize towards KPIs such as ROAS, CPA, CAC, CTR, and conversions - Work closely with creative and content teams to improve ad performance - Use Google Analytics (GA4) to track user behavior, funnels, and conversion performance - Prepare basic to intermediate reports using Excel and Google Sheets, including performance dashboards and insights - Analyze campaign data to identify trends, opportunities, and areas for improvement - Ensure accurate tracking, tagging, and campaign hygiene Requirements: - 1+ years of hands-on experience in Google Ads for D2C brands - Experience in other platforms like Meta, amazon and other marketplace ads is additional - Experience in working with D2C brands or in an agency setup - Comfortable with Excel / Google Sheets for reporting and data analysis - Analytical mindset with a performance-driven approach Location: Hyderabad (In-office) Salary Range: 6-7LPA (CTC) Full-time