Meta Ads Manager

DISCLOSURES The statements contained in this document are not intended to be all-inclusive. They represent the general scope and level of work expected under this engagement. Responsibilities may evolve over time based on client needs, technological changes, and business growth. The Company will notify the contractor of any material modifications to this scope of work. ABOUT THE COMPANY Enterprise Management Solutions LLC (“EMS”) provides operational infrastructure, staffing, digital marketing systems, and revenue enablement solutions for companies in real estate, property management, hospitality, healthcare, and service-based industries across the United States. Within its Digital Marketing & Growth Division, EMS manages performance-driven advertising systems for U.S.-based clients. The Company’s approach combines Google Ads strategy, advanced conversion tracking, CRM integration, and structured reporting to ensure marketing investments translate into measurable business outcomes. CLASSIFICATION: Exempt – Independent Contractor (Non-U.S., W-8BEN) COMPENSATION RANGE: ₹500 – ₹625 INR per hour (this is not USD). Equivalent to approximately USD $6.00–$7.50 per hour, based on experience, platform expertise, and performance history. LOCATION: India (Remote).This is an India-based independent contractor engagement. This is NOT a U.S.-based position, and compensation is paid in Indian Rupees (INR), not U.S. dollars. POSITION TITLE: Meta Ads Manager (Facebook & Instagram) - Performance Marketing Specialist DIVISION: Marketing & Sales ACCOUNTABLE TO: Chief Marketing & Sales Officer WORK SCHEDULE:Monday – Friday, 8:00 AM – 5:00 PM Eastern Time (U.S.). The contractor must be actively available during these hours to collaborate with U.S.-based leadership and client stakeholders. POSITION OVERVIEW The Meta Ads Manager is responsible for the strategic development, execution, and optimization of Facebook and Instagram advertising campaigns for U.S.-based client accounts. Unlike intent-driven search marketing, this role focuses on demand generation, creative testing, audience development, and performance scaling within Meta’s advertising ecosystem. Success in this position requires a strong understanding of audience psychology, ad creative strategy, testing frameworks, and data-driven optimization. The Specialist must be capable of launching structured campaign systems, continuously testing creative variations, managing budgets efficiently, and aligning Meta performance data with CRM-recorded outcomes. ROLE OBJECTIVE The objective of this position is to generate scalable, cost-efficient lead and revenue growth through Facebook and Instagram advertising while maintaining strong tracking integrity and CRM attribution alignment. Success will be measured by: • Lead volume growth • Cost per lead efficiency • Creative testing velocity • Campaign scalability • CRM-verified outcomes KEY RESPONSIBILITIES Campaign Strategy & Account Architecture The Specialist will: • Conduct structured discovery to understand client offers, target audiences, and KPIs • Build campaign structures aligned with lead generation or revenue goals • Develop cold, warm, and retargeting funnel layers Implement structured testing frameworks for creative and audience segmentation • Select appropriate campaign objectives (Leads, Conversions, Traffic, etc.) • Monitor delivery stability and learning phase behavior Creative Strategy & Testing Creative is the primary performance lever on Meta. The Specialist will: • Develop structured creative testing plans • Collaborate with clients or internal teams on ad copy and messaging direction • Test multiple variations of: • Hooks • Headlines • Primary text • Visual formats (image, carousel, video) • Analyze creative fatigue and refresh cadence • Identify high-performing angles and scale them Audience Development & Optimization The Specialist will: • Build custom audiences, lookalike audiences, and retargeting segments • Monitor frequency, CPM, CTR, and conversion rates • Adjust budget allocations across campaigns and ad sets • Identify audience overlap or saturation issues • Continuously refine targeting strategies Tracking & Attribution The Specialist is responsible for ensuring accurate Meta tracking implementation, including: • Installing and verifying Meta Pixel • Configuring Conversion API (CAPI) when applicable • Verifying domain configuration • Setting up aggregated event measurement • Aligning Meta event tracking with GoHighLevel CRM capture • Conducting regular QA checks to ensure data integrity Budget Management The contractor must: • Monitor daily and weekly spend pacing • Maintain cost efficiency benchmarks • Reallocate budgets toward high-performing segments • Prevent overspending or delivery instability • Maintain structured optimization documentation CRM & Reporting Alignment The Specialist will: • Ensure Meta leads flow correctly into GoHighLevel • Validate UTM capture and source attribution • Review CRM pipeline data to assess lead quality • Provide structured weekly performance summaries • Deliver monthly reporting including: • Spend • Leads • Cost per lead • Funnel performance • Creative performance analysis • Strategic next steps REQUIRED QUALIFICATIONS • 2–5 years hands-on Meta Ads management experience • Strong understanding of audience targeting and creative testing frameworks • Experience installing and troubleshooting Meta Pixel and CAPI • Familiarity with GoHighLevel or CRM integration systems • Understanding of funnel-based marketing strategies • Ability to work full-time aligned with U.S. Eastern Time • Strong written and verbal English communication skills PREFERRED QUALIFICATIONS • Experience scaling lead generation campaigns • Experience with UGC-style creative testing • Experience working with U.S.-based clients • Basic understanding of TikTok Ads (optional but beneficial) PERFORMANCE METRICS (KPIs) • Lead growth • Cost per lead • Creative testing velocity • Funnel conversion improvements • Budget pacing accuracy • Client satisfaction CAREER PATH As EMS expands its digital marketing division, this role may evolve into: • Senior Meta Ads Strategist • Paid Social Lead • Performance Marketing Director WHY JOIN EMS • Fully remote India-based contractor engagement • Stable INR compensation structure • Exposure to U.S. business markets • Opportunity to work with advanced tracking systems • Clear structure, accountability, and growth potential