Website & SEO Specialist

Job Summary Seeking a results-driven SEO Executive to improve organic search visibility, website traffic, and lead generation through effective SEO strategies, technical optimization, and performance tracking. Key Responsibilities Keyword Research & Strategy Conduct keyword research to identify high-ranking and high-conversion keywords. Develop and execute SEO strategies aligned with business objectives. On-Page SEO ~ Optimize website content, meta tags, headings, URLs, and internal linking structure. Off-Page SEO Build quality backlinks through outreach, guest posting, directory submissions, and partnerships. Manage influencer collaborations where applicable. Technical SEO Monitor site speed, mobile responsiveness, indexing, and crawlability. Fix broken links, duplicate content, and technical SEO issues. Content Collaboration Work with content writers to produce SEO-optimized blogs, articles, and landing pages. Suggest content topics based on keyword trends and competitor analysis. Analytics & Reporting Track performance using Google Analytics, Search Console, and SEO tools. Prepare monthly SEO performance reports. Competitor Analysis ~ Monitor competitor strategies and recommend improvements to stay ahead. Qualifications & Experience ~1–3 years of experience in SEO or digital marketing. Skills Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, Google Analytics). Understanding of HTML, CSS, and CMS platforms (WordPress, Shopify). Excellent analytical and problem-solving skills. Ability to adapt to algorithm updates and industry trends.