Manager - Branded Content

Job Title: Manager – Branded Content Location: Mumbai Company: Ethinos Employment Type: Full-Time Experience: 5+ years About Us Ethinos is a leading digital marketing agency with a strong presence in India and Australia. We specialize in crafting performance-driven, omnichannel campaigns across influencer marketing, social media, SEO, paid media, programmatic ads, automation, and web development. We blend data, creativity, and AI to deliver intelligent solutions that drive business outcomes. Website: http://ethinos.com Role Overview: We are looking for a skilled and experienced Manager – Branded Content to lead our B2B content efforts. This role involves developing content strategies, managing content creation, and ensuring consistent brand messaging across all formats. If you have a flair for writing, a strategic mindset, and a solid background in business writing, we’d love to hear from you. Key Responsibilities:  Develop and execute a strong B2B content strategy aligned with business goals  Plan and manage the content calendar, ensuring timely delivery across formats  Collaborate with marketing, client, and internal teams to produce high-quality content  Maintain brand voice and ensure consistency across all materials  Write and edit long-form content such as whitepapers, brochures, and landing pages  Lead and manage a content team, providing guidance and support  Oversee social media content and contribute to thought leadership initiatives  Manage multiple projects simultaneously with strong attention to detail Skills & Qualifications:  Excellent writing, editing, and proofreading skills  Proven experience in B2B content strategy and business writing (minimum 5 years)  Strong project management and multitasking abilities  Effective communication and leadership skills  Experience with various content formats including digital, print, and web  Proficiency in MS Word, Excel, PowerPoint  Good presentation and time management skills  Adaptable and able to thrive in a fast-paced environment