Product Experience Lead (Vire Health)

Vire Health Oy is a Finnish health-tech company that helps people time their activity, recovery and sleep for better health. The Vire Clip sits discreetly at the waist – near the body’s core – and, together with the Vire app, turns signals from core temperature, breathing, and movement into clear timing guidance. Vire was founded in 2021 as a spin-off from LUT University research and is headquartered in Finland. Vire is going to market in Q4 2026 and is currently raising its Seed round. We're now looking for a Product Experience Lead (App) to join the team and work towards launching the Gen1 version of the Vire Clip. In this role, you will co-own the app experience with the CEO and turn our science and hardware into a clear, emotionally resonant, habit-forming product. You'll define and prototype the signature moments of Vire – and lead a small team to make them real. How you’ll contribute App experience ownership & product direction You will own the day-to-day product experience of the Vire app - what it does, how it feels, and how it evolves. You will report to the CEO, who sets the product vision and overall strategy; you translate that into concrete experience decisions, interaction patterns, and design direction. Activation & early habit formation Own the onboarding and first-week experience end to end. Ensure new users quickly understand what Vire is, why timing matters, and how to act on guidance without manuals, tutorials or interpreting raw metrics. Design for early trust and daily habit formation, while keeping the long-term health journey at the core through relevant, accurate and delightful everyday guidance. Concepting, prototyping & design leadership Turn fuzzy ideas into concrete flows, wireframes, prototypes and narrative concepts (e.g. Body Story cards, timing guidance, daily views). Lead and coordinate UX and visual design work (internal and external), ensuring outcomes stay true to the product vision and are buildable. Experience pod leadership & collaboration with engineering Act as product/design lead for a small experience pod (Head of CX, designers, app engineers). Produce clear specs and priorities for engineering, work closely with VP Engineering and app developers so what ships matches the intended experience. User insight, validation & prioritisation Work with our Head of CX to design light-weight user tests, interviews and betas, and use insights to refine concepts. Use those insights to prioritise a focused roadmap: what we build now, what waits, and what gets dropped. Design system and visual/interaction quality Establish the foundational design patterns and interaction principles (components, typography, motion language) that maintain quality as the app evolves. Guard the visual and interaction quality bar: where we use animation, how we use colour and text, how information is layered for users. What you’ll bring We’re looking for an experienced product designer who has shipped consumer mobile apps and knows how to turn complexity into clear, meaningful experiences. You think in journeys, make sharp product trade-offs, and care about real outcomes — building focused, high-quality products in close collaboration with engineering. We hope that you have: • 7+ years of hands-on product design experience building and shipping consumer-grade mobile applications, with clear ownership over end-to-end user experiences. • Strong portfolio demonstrating end to end ownership of real shipped products, including problem framing, key design decisions, iteration based on user feedback and the final outcomes in users’ hands. • Good skills in interaction design and flows; comfort working in tools like Figma and building clickable prototypes. • Ability to take a complex physiological model and translate it into simple, layered stories people can understand and act on. • Confidence saying no: you can weigh user value, business needs and technical cost, and pick what truly matters for Gen1. • Experience working closely with app and backend engineers, and taking a product from early concepts through Gen1 launch and iteration. Additionally valued (but not required): • Hands-on implementation or prototyping experience (e.g. basic front-end / motion prototyping) • Experience in health tech, wearables or wellbeing products • Experience working with beta programs, analytics and A/B tests for product decisions • Personal interest in health, circadian rhythms or performance What you’ll experience here At Vire, you'll have a unique opportunity to shape a product that helps people improve their wellbeing. You'll join early enough to have real influence on the core product decisions and the daily app experience users will live with. We're kind, candid and collaborative—with clear ownership and a high bar for quality, privacy and reliability. We are biased to action, instrument everything, and care about driving results through tight, improvement-centric iterations. Vire is backed by experienced operators in the wearable and health technology space, including former founders from Oura. We have set a high bar for product quality, scientific rigor and user experience from day one. Why join Vire: • Shape a meaningful product with real user impact and ownership from day one • Influence culture, processes and product direction at a formative stage • Fast learning cycles working with scientists and experts across fields Your compensation will include a monthly salary and equity options. We work in a remote-first team across European time zones with quarterly Finland based offsites. Come build Vire with us We'd love to hear from you! To apply, please send your CV and cover letter by 18.03.2026. Applications will be reviewed continuously, and the position will be filled as soon as the right candidate is found. Our process includes: • Conversation with the recruiter • Initial conversation with the CEO • Portfolio deep dive • Practical product thinking discussion • Reference conversations • Conversations with key collaborators For more information about the position, please contact our recruitment partner Jasmin Niemelä (+358 50 365 7583).