Digital Marketer - Meta Ads

Job Description: Marketing Executive / Manager – Real Estate About the Role We are seeking a results-driven and creative marketing professional to lead our marketing initiatives in the real estate sector. The candidate will be responsible for driving brand visibility, generating high-quality leads, and supporting sales conversions through innovative campaigns, digital marketing, and offline activations. Key Responsibilities • Lead Generation & Campaigns • Plan and execute lead generation campaigns across digital, print, and outdoor platforms. • Manage and optimize Google PPC campaigns, Facebook campaigns, LinkedIn campaigns, and demand generation campaigns to drive inquiries for residential and commercial projects. • Design and run teaser campaigns for WhatsApp, SMS, and RCS to build anticipation and engagement. • Brand & Communication • Create marketing collaterals including brochures, flyers, videos, presentations, and project websites. • Draft compelling content for social media, emailers, WhatsApp campaigns, and other digital platforms. • Manage brand positioning, project launches, and event promotions. • Digital Marketing • Drive SEO/SEM, social media presence, and performance marketing campaigns. • Track KPIs such as cost per lead (CPL), cost per site visit (CPSV), and return on ad spend (ROAS). • Manage CRM integrations and marketing automation tools. • Oversee website designing and updates on WordPress and PHP platforms. • Design visuals, banners, and creatives for Facebook and Instagram ads; handle basic photo editing and video editing for campaigns. Requirements • Strong knowledge of performance marketing, social media, and real estate lead generation. • Proven experience in Google PPC, Facebook Ads, LinkedIn campaigns, and demand generation campaigns. • Hands-on experience with WordPress, PHP-based website updates, and design tools for photo/video editing. • Excellent communication, negotiation, and content creation skills. • Proficiency in tools like Google Ads, Meta Business Manager, CRM software, and MS Office. • Ability to work in a fast-paced, target-driven environment. Preferred Skills • Experience with luxury real estate campaigns and RERA-compliant advertising. • Knowledge of local real estate market and broker network. • Strong creative eye for visuals, branding, and storytelling. Compensation • Competitive salary with performance-based incentives. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Work Location: In person