Social Media Manager (Strategy + Content) – Remote

GHA Media is looking for an experienced Social Media Manager who can help plan, create, and manage content across multiple social media platforms. This role focuses on strategy, consistency, and execution — not just posting content. You will work closely with the team to develop content ideas, manage production, and ensure content is published consistently across platforms. You will also be responsible for managing the social media presence of an influencer based in California who creates dad joke content, so the role requires some working hour overlap between IST and PST for coordination and content planning. Role Overview You will be responsible for managing the end-to-end social media workflow — from ideation to publishing to performance tracking. The role involves working with both long-form and short-form content across platforms such as: • YouTube • Instagram / Facebook - META • Other relevant platforms depending on strategy Key Responsibilities Content Strategy • Plan monthly and weekly content strategies • Identify trends and growth opportunities • Suggest new content formats and ideas • Help structure content themes for both short-form and long-form content Content Creation & Coordination • Help develop ideas and scripts for content • Repurpose long-form content into short-form formats • Coordinate with editors, designers, and other team members • Maintain a consistent brand voice and style Content Management • Maintain a structured content calendar • Schedule and publish content consistently • Ensure smooth execution of the content pipeline Performance Tracking • Monitor content performance and analytics • Track growth metrics and audience engagement • Share weekly performance insights and recommendations Experience Requirement • Minimum 3 years of experience managing social media accounts • Experience working with content creators or influencers preferred • Strong understanding of short-form and long-form content ecosystems Required Skills • Strong understanding of social media growth strategies • Ability to identify high-performing or viral content formats • Strong organisational and communication skills • Ability to manage multiple pieces of content simultaneously • Comfortable working with content calendars and structured workflows Additional Requirement Since the influencer you will be managing is based in California (PST), the role requires some overlap between IST and PST working hours for communication, coordination, and content planning. Work Structure • Fully remote • Long-term opportunity • Clear goals and performance metrics • Opportunity to grow with the company