Social Media & Content Marketing Manager

Job Title: Assistant Marketing Manager (B2B SaaS) Location: Noida (On-site | Candidates must be based in Noida or willing to relocate) Experience Required: 5–7 years Employment Type: Full-Time About the Role We are looking for a highly skilled and data-driven Assistant Marketing Manager to support and scale our B2B marketing initiatives for domestic and international markets. The ideal candidate should have strong expertise in digital advertising, account-based marketing (ABM), funnel analysis, and performance-driven campaign execution within a SaaS or B2B tech environment. Key Responsibilities 1. Digital Advertising & Performance Marketing ● Plan, execute, and optimize Google Ads, LinkedIn Ads, and other paid digital campaigns. ● Manage large marketing budgets efficiently with a strong focus on ROI and CPL/CPA optimization. ● Monitor campaign performance, create actionable insights, and implement data-driven improvements. 2. Account-Based Marketing (ABM) ● Develop ABM strategies for high-value enterprise accounts. ● Create personalized outreach flows, content, and multi-channel engagement plans. ● Align ABM initiatives with sales teams to accelerate deal cycles and improve conversions. 3. Marketing Funnel Ownership ● Analyze and optimize the full marketing funnel—from awareness and acquisition to conversion, retention, and expansion. ● Work closely with sales and product teams to ensure seamless lead handover and qualification. ● Identify gaps in the funnel and propose solutions to improve MQL → SQL → Opportunity conversion rates. 4. B2B Marketing Strategy ● Build and execute targeted B2B marketing plans for domestic and international markets. ● Conduct competitor research, ICP definition, segmentation, and persona-based marketing. ● Drive demand-generation initiatives through multi-channel campaigns. 5. Marketing Automation & CRM Management ● Utilize and customize Zoho CRM workflows (preferred) for lead nurturing, scoring, automation, and reporting. ● Build automated email sequences, workflows, and customer journeys that align with ABM and demand-gen efforts. 6. AI & MarTech Tools ● Use AI-powered tools for content creation, analytics, personalization, and marketing automation. ● Stay updated with new AI marketing trends and implement tools to improve team productivity and performance. 7. Reporting & Analytics ● Track campaign KPIs, marketing attribution, revenue impact, and funnel analytics. ● Present weekly/monthly reports to management with insights and recommendations. ● Apply a data-driven approach for all decisions, backed by metrics and analytics. Required Skills & Qualifications ● 5–7 years of experience in B2B marketing or performance marketing (preferably SaaS). ● Proven experience managing Google Ads & LinkedIn Ads–campaign structure, optimization, and A/B testing. ● Strong hands-on experience in Account Based Marketing (ABM). ● Expertise in analyzing the full marketing funnel and performance metrics. ● Familiarity with AI marketing tools (content, automation, personalization, analytics). ● Ability to manage both domestic and international B2B markets. ● Experience handling large budget marketing campaigns. ● Strong analytical thinking, problem-solving skills, and a data-driven mindset. ● Excellent communication skills with the ability to collaborate cross-functionally. Preferred / Good-to-Have ● Experience with Zoho CRM and automation workflows. ● Prior experience marketing SaaS solutions or EdTech/Assessment platforms. ● Knowledge of SEO, content strategy, and marketing ops will be an added advantage. What We Offer ● Opportunity to work in a fast-growing SaaS environment. ● Collaborative and innovative work culture. ● Professional growth and ownership in scaling global marketing. Job Types: Full-time, Permanent Benefits: • Health insurance • Paid sick time • Provident Fund Work Location: In person