Content Writer

Responsibilities • Content Writing: • Develop high-quality, engaging, and plagiarism-free content for the school website, blog, newsletters, brochures, and other marketing materials. • Write creative and SEO-optimized copy for promotional campaigns, email marketing, and digital ads. • Create thought-provoking articles, press releases, and features about the school’s events, achievements, and student success stories. • Collaborate with academic and administrative teams to produce accurate and informative content. • Proofread and edit all written materials to maintain the school’s tone and quality standards. Social Media Marketing • Plan, create, and publish engaging content across social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.). • Develop and execute social media strategies to increase brand awareness and engagement. • Monitor trends, hashtags, and platform updates to optimize social media presence. • Respond to comments, messages, and inquiries on social platforms in a timely and professional manner. • Track and analyze social media performance using analytics tools, providing monthly reports with insights and improvement strategies. Digital Campaign Management • Collaborate with the marketing team to design and execute digital marketing campaigns to promote admissions, events, and other school initiatives. • Manage paid campaigns on Google Ads and social media platforms to drive traffic and conversions. • Optimize ad performance and content based on campaign analytics. Photography And Videography Coordination • Work with the creative team to produce captivating visuals, videos, and infographics for social media and the website. • Attend key school events to capture content (photos and videos) for use in marketing materials. Community Engagement • Organize and promote online events, webinars, and interactive campaigns to boost parent and student engagement. • Engage with alumni, parents, and students through online channels to build a strong digital community. Brand Management • Maintain consistency in tone, branding, and messaging across all content and platforms. • Ensure that all communication aligns with Glendale Academy's vision, mission, and values.