Senior UI/UX Designer (E-commerce & Shopify Specialist)

Job Description: We are looking for a highly experienced and commercially-minded Senior UI/UX Designer to join our team at Fent, LLC. As a specialist in the Shopify ecosystem, you will be responsible for creating high-converting, world-class digital storefronts. The ideal candidate doesn't just design beautiful interfaces but understands the "why" behind e-commerce—using user psychology and data to drive sales while maintaining a premium brand aesthetic. Key Responsibilities: Shopify Storefront Design: Lead the end-to-end design process for Shopify and Shopify Plus storefronts, ensuring a mobile-first approach and seamless checkout experience. Design System Management: Utilize and contribute to the Shopify Polaris design system to ensure app and admin-side consistency. Conversion Rate Optimization (CRO): Conduct A/B testing, heatmap analysis (Hotjar/Crazy Egg), and usability audits to identify friction points and improve Key Performance Indicators like AOV (Average Order Value) and CVR (Conversion Rate). Prototyping & Handoff: Develop high-fidelity wireframes and interactive prototypes in Figma, ensuring designs are "developer-ready" by understanding the constraints of Shopify’s Liquid templating language. Merchant-Centric Research: Conduct user research specifically targeting merchant needs and buyer personas to transform complex e-commerce requirements into intuitive flows. Cross-Functional Collaboration: Partner with Shopify Developers, Product Managers, and Marketing teams to align design execution with technical feasibility and business goals. Accessibility & Compliance: Ensure all designs meet WCAG/ADA accessibility standards, which is critical for global e-commerce brands. Required Skills & Qualifications: 6+ years of experience in UI/UX design, with at least 3+ years focused specifically on e-commerce (DTC or B2B). Expert Proficiency in Figma: Mastery of auto-layouts, components, and design systems is essential. Shopify Ecosystem Knowledge: Deep understanding of Shopify’s theme architecture, app extensions, and the checkout customization process. Data-Driven Mindset: Ability to interpret Google Analytics and e-commerce data to inform design iterations. Technical Literacy: While you won't be coding, a solid understanding of HTML, CSS, and Liquid constraints is highly preferred to ensure your designs can actually be built. Portfolio: A strong portfolio showcasing successful Shopify store launches, emphasizing user journeys and measurable business impact. Preferred Qualifications: Experience designing for Shopify Plus enterprise-level merchants. Familiarity with third-party Shopify apps (e.g., Klaviyo, ReCharge, PageFly, Shogun). Experience with Motion Design (Lottie, After Effects) to enhance micro-interactions and product storytelling. Knowledge of Agile/Scrum workflows in a fast-paced agency or product environment.