Digital Marketing Specialist - AI Expert

Job Title: Digital Marketing Ads AI Expert Department: Digital Marketing Experience: 2–4 Years Job Overview We are looking for a Digital Marketing Ads AI Expert who can manage paid advertising campaigns while leveraging AI tools to improve ad performance, targeting, creatives, and campaign automation. The ideal candidate should combine performance marketing expertise with AI-driven marketing strategies. Key Responsibilities • Plan, create, and manage paid ad campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), and YouTube Ads. • Use AI tools for ad copy generation, creative ideas, audience targeting, and campaign optimization. • Analyze campaign data and optimize ads to increase conversions and reduce cost per lead (CPL). • Conduct A/B testing for ad creatives, headlines, and landing pages. • Utilize AI-powered marketing tools to improve campaign performance and automate workflows. • Track campaign results using Google Analytics, Meta Ads Manager, and other analytics tools. • Generate weekly and monthly performance reports. • Stay updated with latest AI marketing tools and digital advertising trends. Required Skills • Strong experience in Google Ads and Meta Ads Manager. • Knowledge of AI tools for marketing (ChatGPT, Jasper, AdCreative AI, Midjourney, etc.). • Understanding of PPC metrics such as CPC, CPM, CTR, CPL, and ROAS. • Experience with campaign optimization and audience targeting. • Basic knowledge of automation tools and marketing analytics. Qualifications • Bachelor’s degree in Marketing, Business, or related field. • 2+ years experience in paid advertising / performance marketing. • Experience using AI tools for digital marketing is highly preferred. Key Traits • Data-driven decision maker • Creative thinker for ad strategies • Tech-savvy and quick learner • Strong analytical skills Job Types: Full-time, Permanent Pay: ₹10,902.62 - ₹41,465.05 per month Work Location: In person