Senior Paid Ads Executive

We are seeking a highly skilled Senior Paid Ads Associate to join our marketing team. As a Senior Paid Ads Associate, you will be responsible for managing and optimizing clients paid advertising campaigns across various digital platforms. Your primary goal will be to drive targeted traffic, increase brand awareness, and maximize conversions to achieve our business objectives. Roles and Responsibilities: • Develop and implement paid advertising strategies across platforms not just limited to Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. Create and manage campaigns, including keyword research, ad copywriting, budget allocation, and bid management. • Conduct regular in-depth analysis and optimization of campaigns to improve performance metrics such as click-through rates (CTR), conversion rates, and return on ad spends. • Monitor and analyze key performance indicators (KPIs) to identify trends, opportunities, and areas for improvement. Collaborate with internal stakeholders, including the marketing team, creative team, and data analysts, to align paid advertising efforts with overall marketing strategies. • Stay updated with industry trends, best practices, and changes in digital advertising platforms to ensure campaigns are cutting-edge and effective. Conduct competitor analysis to identify gaps and opportunities in the market and adjust strategies accordingly. • Generate regular reports and present findings and insights to management, highlighting the impact of paid advertising on business goals and recommending areas for improvement. • Stay abreast of emerging digital marketing trends and technologies and provide recommendations for incorporating new advertising channels or tactics into our campaigns. Requirements: • Proven experience in managing paid advertising campaigns across various platforms, with a focus on Google Ads, LinkedIn Ads (6Sense (ABM) Working Experience is a bonus). • In-depth knowledge of digital advertising platforms and their respective ad formats, targeting options, and bidding strategies. • Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance. • Proficiency in using analytics and reporting tools. • Excellent written and verbal communication skills, with the ability to craft compelling ad copy and effectively communicate campaign performance to stakeholders. • Up-to-date knowledge of industry trends, best practices, and changes in digital advertising platforms. • Experience with A/B testing and conversion rate optimization (CRO) techniques. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹50,000.00 per month Benefits: • Health insurance • Leave encashment • Paid sick time • Provident Fund Ability to commute/relocate: • Mohali, Punjab: Reliably commute or planning to relocate before starting work (Required) Experience: • Paid Ads Campaigns: 3 years (Required) • Meta Ads: 3 years (Required) • Linkedin ABM 6sense: 3 years (Required) • Google Ads: 3 years (Required) Language: • English (Required) Location: • Mohali, Punjab (Required) Work Location: In person