Social Media Manager, Health

As a Social Media Manager at HK Vitals, a premium D2C health and wellness brand under HealthKart, you will play a crucial role in developing, executing, and optimizing social media strategies across various platforms. Your focus will be on enhancing brand awareness, engagement, and ROI through data-driven decision making. Key Responsibilities: - Develop and execute comprehensive social media strategies for HK Vitals on platforms including Instagram, Facebook, LinkedIn, YouTube, and other emerging channels. - Create engaging content calendars aligned with the brand voice, campaigns, and product launches. - Collaborate with internal teams and agencies to ideate campaigns, creatives, and influencer partnerships. - Stay updated on social media trends, competitor activities, and audience insights to continually enhance performance. - Analyze campaign effectiveness and generate regular reports with actionable insights. - Manage paid media budgets on social platforms to maximize return on investment. - Ensure consistent brand messaging and visual identity across all social touchpoints. Qualifications Required: - Minimum 5 years of experience in social media management within a D2C brand or digital/creative agency. - Expertise in content strategy, community management, and influencer marketing. - Proficiency in social media management and analytics tools such as Meta Business Manager, Sprout Social, and Google Analytics. - Strong project management, communication, and collaboration skills. - Ability to balance creativity with data-driven decision making. Join our team at HK Vitals and be part of a rapidly growing D2C brand with a strong focus on health and wellness. You will have the opportunity to lead impactful social media campaigns and shape the brand's voice in a collaborative, creative, and performance-driven work environment. As a Social Media Manager at HK Vitals, a premium D2C health and wellness brand under HealthKart, you will play a crucial role in developing, executing, and optimizing social media strategies across various platforms. Your focus will be on enhancing brand awareness, engagement, and ROI through data-driven decision making. Key Responsibilities: - Develop and execute comprehensive social media strategies for HK Vitals on platforms including Instagram, Facebook, LinkedIn, YouTube, and other emerging channels. - Create engaging content calendars aligned with the brand voice, campaigns, and product launches. - Collaborate with internal teams and agencies to ideate campaigns, creatives, and influencer partnerships. - Stay updated on social media trends, competitor activities, and audience insights to continually enhance performance. - Analyze campaign effectiveness and generate regular reports with actionable insights. - Manage paid media budgets on social platforms to maximize return on investment. - Ensure consistent brand messaging and visual identity across all social touchpoints. Qualifications Required: - Minimum 5 years of experience in social media management within a D2C brand or digital/creative agency. - Expertise in content strategy, community management, and influencer marketing. - Proficiency in social media management and analytics tools such as Meta Business Manager, Sprout Social, and Google Analytics. - Strong project management, communication, and collaboration skills. - Ability to balance creativity with data-driven decision making. Join our team at HK Vitals and be part of a rapidly growing D2C brand with a strong focus on health and wellness. You will have the opportunity to lead impactful social media campaigns and shape the brand's voice in a collaborative, creative, and performance-driven work environment.