Brand Communications Manager

House of Anita Dongre is hiring Brand and Communication Manager for Global Desi. Overview: The Brand Communication Manager at the House of Anita Dongre for Global Desi will play a crucial role in shaping and promoting the brand's identity and voice across multiple channels. This position requires a strategic thinker with a strong background in brand communications, a deep understanding of the fashion industry, and the ability to craft compelling narratives that resonate with diverse audiences. Key Responsibilities: • Strategic Communication Planning: Develop and implement comprehensive brand communication strategies to enhance brand visibility, reputation, and engagement across all platforms. • Content Creation and Management: Lead the creation of high-quality, engaging content for various channels, including social media, press releases, newsletters, and marketing campaigns. • Media Relations: Build and maintain strong relationships with media outlets, fashion editors, and influencers to secure consistent and positive coverage for the brand. • Campaign Management: Oversee the planning and execution of brand campaigns, ensuring alignment with brand values and business objectives. • Event Coordination: Collaborate with the events team to manage and promote brand events, and other promotional activities. • Social Media Oversight: Manage the brand’s social media presence, ensuring consistent messaging and visual identity across all platforms. • Market Analysis: Monitor industry trends, competitor activities, and market feedback to inform communication strategies and identify new opportunities. • Team Collaboration: Work closely with cross-functional teams including design, sales, and digital marketing to ensure cohesive brand messaging and alignment with business goals. • Crisis Communication: Develop and implement crisis communication strategies to protect and uphold the brand’s reputation. • On-Camera Presence (Preferred): Should be comfortable and confident in front of the camera for brand storytelling, and social media content. While not a mandatory requirement, having prior experience or ease in creator-style or spokesperson-led content will be considered an added advantage. Qualifications: • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. • 5+ years of experience in brand communications, preferably within the fashion or luxury industry. • Strong understanding of the fashion industry and market dynamics. • Excellent written and verbal communication skills. English & Hindi • Proven experience in managing media relations and crafting compelling brand stories. • Proficiency in social media platforms and digital marketing tools. • Creative thinking and ability to develop innovative communication strategies. • Strong project management skills with the ability to manage multiple projects simultaneously. Interested candidates can send in their CV with the subject line "BCM - Global Desi" on anushka.bothra@houseofanitadongre.com